Business

Demystifying Gen Y

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For John Hotchkis, the “aha” moment came when he did an Internet search for a BMW exhaust. He found two videos on YouTube of BMWs with exhausts from the brand he was considering. They were posted by satisfied customers, not the manufacturer.

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2009-2010 SEMA Board of Directors

The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years.

 

10+2 Initiative for Importing Products Into the U.S.

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The process of importing products into the U.S. has changed for good. In a webinar entitled “10+2=New Filing Requirements for All Companies Importing Products to the U.S. Now in Effect,” presenter Richard Di Nucci, director of the Secure Freight Initiative for the U.S. Customs and Border Protection (CBP), details the new Importer Security Filing (ISF), commonly known as the 10+2 Initiative, which will directly affect all businesses that import products into the U.S.

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Sexual Harassment

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In its earliest days, the automotive specialty-equipment industry was dominated by men. With a few notable exceptions, women were relegated to the background or given roles as trophy girls, photo models and product presenters. As attitudes changed, however, women gained equal status in virtually every facet of commercial endeavor.

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SEMA Education Institute

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The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

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Retail Display Solutions

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New point-of-purchase display ideas for your business.

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