Business

Vehicle Connectivity

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Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience. And now electronics from outside the vehicle are resulting in a whole new wave of connectivity.

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SEMA Is Serious About Powersports

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In any given year, the SEMA Show has more than 130 exhibitors that manufacture, distribute or retail powersports products. At the 2009 SEMA Show, a dedicated Powersports & Utility Vehicles section debuted in the upper South Hall of the Las Vegas Convention Center, adjacent to the Trucks, SUVs & Off-Road section. Sixty exhibitors chose to display in the new section, while approximately 70 more elected to exhibit within other sections of the Show.

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Advanced Vehicle Technology

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Vehicle technologies are accelerating as rapidly as an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed? We asked those questions and many more when we sat down recently with SEMA Vice President of Vehicle Technology John Waraniak.

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2009 SEMA Show Exhibitors Showcase a Truck Load of New Gear

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South Hall’s Finest

Here are just some of the dynamic products that debuted in the Truck, SUV and Off-Road section of the 2009 SEMA Show.

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Truck, SUV and Off-Road Trends

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The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry. Super-sized SUVs have been particularly hard hit, with sales dropping precipitously and one previously vaunted brand vanishing into the dust of a receding market. Still, while ruts and rocks obscure the way, brighter vistas are coming into view.

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ProPledge: Customize With Confidence

The ProPledge Program—Why You Need to Be Involved

SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.

Digital Marketing

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This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In the coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

Writing for BtoB Online, Senior Editor Christopher Hosford cited a survey that indicated a 17% average increase in online marketing spending for 2010. Another survey suggested that 64% of companies plan to increase budgets for search-engine optimization, and 51% will increase budgets for paid search. The groundswell of cell-phone applications—particularly on Blackberry and iPhone devices—has led to 56% of companies planning to increase their spending on mobile marketing. And the newest darling in the online realm, social networking, has opened a panorama of possibilities.

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Building an Effective Catalog

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A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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