The SEMA Show is the once-a-year epicenter for automotive accessories. It’s more than 1,500 exhibitors offering their best products and services to more than 100,000 attendees. The must-see attraction for many is the custom, one-of-a kind vehicles on display throughout the Las Vegas Convention Center.
SEMA News recently had the chance to catch up with well-respected manufacturer and ProPledge participant 3dCarbon. We spoke with the company’s vice president of sales and marketing, Ernie Bunnell, to learn a little more about its products and about how 3dCarbon is utilizing ProPledge’s benefits to differentiate itself from its competition.
About this product:
One of the most profound effects of the recession was the decline in U.S. vehicle sales, which plummeted from nearly 17 million in 2006 to about 10.6 million in 2009, according to Ward’s AutoWorld. And while the downturn hobbled nearly every facet of the automotive aftermarket, some of the greatest damage occurred in the restyling category, whose very existence is predicated on available vehicle inventory. Conversely, the recession and market forces also caused the original equipment manufacturers (OEMs) to change the way they develop and market their products. Gone are the days when each automaker produced a multitude of variants, each of which was dappled with seemingly unending options lists. In order to save costs, the OEMs have condensed their offerings to restricted trim levels in the most popular models of the strongest brands. That contraction in variety will prove to be a boon for restylers, industry leaders say. As the OEMs reduce the range of packages they offer, restylers can fill the gaps.
About this product:
Barry Meguiar’s family has been in the car-care business for 109 years, and he’s personally headed up the company that carries the family name for more than four decades. As the president of Meguiar’s Inc., he’s seen the economic roller coaster trundle up and down many times before, but he’s never seen anything like the last couple of years. Despite the fact that his company not only weathered the storm but actually prospered, posting a double-digit gain in 2009 alone, he said that this recession battered the car-care industry like none other in his lifetime.
We recently had the good fortune to speak with Bob Corwin, first vice president of Alliant Insurance Services, to discuss his company’s role and service offerings within ProPledge.
The SEMA Show is the premier destination for buyers in the specialty-equipment industry looking to find new products and services for their customers. In 2009, 25,086 buyers went to Las Vegas specifically to bring the newest restyling and car care offerings from the Show floor into their own retail shops.
As the economy starts to rebound, retailers are taking on a new mission—customer recovery. While analysts argue about the official end of the recession, business owners know that the economy doesn’t turn around until new customers begin to open their wallets.
Helping customers with a passion for all things hot rod, created the specialty-equipment industry. The creativity, obsession and power that enthusiasts pour into every project requires continual investment in the newest technology and build techniques.
During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase.
Powersports & Utility Vehicles Exhibitors Fill the 2009 Product Showcase. In 2009, SEMA dedicated a special section of the Las Vegas Convention Center strictly to Powersports & Utility Vehicles.