Business

Hot Rod Alley

SEMA News-June 2010-Hot Rod AlleyDuring the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase.  

Hills to Climb

About this product:

Motorcycles and scooters play a key role in transportation systems throughout much of the world. Economical to own, maintain and use, easily navigated through tight and winding roads, a breeze to park and flat-out fun to ride, they are primary conveyances in Asia and large segments of Europe. In the United States, however, motorcycles and other powersports machines, such as all-terrain vehicles (ATVs) and side-by-side utility type vehicles (UTVs), are viewed almost exclusively as luxury items—toys that enthusiasts prize but most mainstream consumers consider only for hobby or secondary use.

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Regular Price:

$1.99

Shifting Gears - Hot Rod Market Update

About this product:

Each of us may have different definitions of what constitutes a “hot rod,” but we all know one when we see it. The classification can encompass anything from a ’27 T-bucket roadster to a current-model Mustang, from a ’67 Camaro to a ’92 pickup, from a four-door station wagon to an early-‘80s Malibu. Only a few years ago, those last two might have raised some eyebrows among performance aficionados, but the wobbly economy and an aging consumer base have led to even greater latitude in what hot rodders consider acceptable raw material, and the segment’s manufacturers have obliged with an ever-expanding portfolio of parts from which to choose.

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Regular Price:

$1.99

SEMA’s Financial Benchmarking Program

About this product:

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.

The program provides business owners and managers information, such as: how their year-to-date sales compare with other specialty-equipment companies; how their shipping costs compare to those of other companies; and what other companies spend on advertising.

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Regular Price:

$1.99

Trade Show Leads

About this product:

Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations. A trade show provides an opportunity for face-to-face consultations and hands-on demonstrations, delivering everything up to and including order agreements. Yet somewhere between 75% and 85% of the leads developed at trade shows are never followed up after the show. That’s a staggering waste of a significant investment.

SEMA Members may get this content for free!

Regular Price:

$1.99

ProPledge Manufacturer Profile

SEMA NEWS-MAY 2010-PROPLEDGESEMA News recently had the chance to catch up with long-time manufacturer and ProPledge participant Check Corporation. We spoke with Brian Champa, the company’s national sales manager, to learn a little more about its products and about ProPledge program benefits the business has realized over the years.

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