Nearly every company’s marketing arm produces or purchases photographs and video to advertise its products or services. While obtaining photos and video has become relatively easy in today’s digitized world, making sure you have the rights to use and publish this media is crucial. This article runs through some important considerations for your company’s use of photographs and video. For simplicity’s sake, the text mentions only “photos” and “photographers,” but the information is also applicable to video and videographers.
“The return on investment in quality images and videos is well worth the time,” said Craig Schmutzler, director of member support for the SEMA Data Co-op (SDC), which encourages all SEMA manufacturers to enhance their product data for improved sales. “But our members are busy, and it is challenging to find the time to get everything done that is necessary to grow and maintain a business.”
For many automotive specialty-equipment manufacturers, emissions certification is an essential step in developing and bringing new performance or engine-related products to market. In fact, emissions compliance is a legal requirement. It is illegal under both California and federal law to sell products that could impact emissions. However, parts makers can comply with these laws by proving that their products do not increase emissions and have been certified through the California Air Resources Board’s (CARB) Executive Order (E.O.) process. While this can seem expensive and confusing, especially to small manufacturers and industry newcomers, the SEMA Garage’s cutting-edge Emissions Compliance Center is here to help make the process easy and affordable.
The restyling market traditionally consists of interior and exterior accessories and includes products used to personalize vehicles that are not clearly assigned to other automotive specialty-equipment market niches.
Is there a 3D printer in your future? It’s really no longer a question of if, but when. That’s because now, after more than three decades, the technology known officially as “additive manufacturing” is finally maturing and mainstreaming—and transforming modern manufacturing in the process.
Mining OEM CAD Files Through SEMA’s Tech Transfer Program
Among SEMA’s many member services is its Tech Transfer program, designed to help product developers and manufacturers design and create quality components and items for vehicles from original-equipment manufacturer (OEM) data files. The program traces its roots back to 1999, when Ford first provided vehicle blueprints to SEMA to share with association members. Now housed in the new SEMA Garage—Industry Innovations Center, the Tech Transfer program has grown to encompass a wide-ranging digital catalog of CAD files from Ford, GM, Scion and Chrysler (including Fiat, Jeep and RAM). While simple in concept, accessing the program may at first appear a little daunting for first-timers. To help explain its ins and outs, SEMA News sat down for a Q&A with Gary Pis, SEMA vehicle data product manager, who coordinates the program.
Legacy Stylings Meet New Technologies
The automotive aftermarket owes quite a bit to hot rodders. While, technically, the industry existed prior to the street scene of the ’50s, it was hot rodders who sparked the explosion of innovative performance and appearance products that now characterize the heart and soul of the automotive specialty-equipment market. They made tinkering with, modifying and personalizing cars cool, catapulting the industry into the $33-billion powerhouse it is today. And although the industry has since grown and broadened to encompass a dizzying array of products and trends in countless categories, hot rodding has hardly faded from the scene.
The May issue of SEMA News magazine doubles as the annual SEMA Membership Directory, and SEMA encourages you to keep this copy on your desk throughout the year to use as your reference tool in locating SEMA-member companies.
The membership directory is also available online. The online membership directory is continually updated to include new SEMA members. In addition, the online version of the membership directory lists members’ staff personnel, and you can contact them via e-mail through your MySEMA account.
Over the past 52 years, SEMA has developed a track record of assisting members in a variety of areas related to industry and business development. The mission of “helping members’ businesses succeed and prosper” is steeped in history and first grew out of a need for consistency and community among racing industry members.
In the early years, as the industry grew, specifications remained a challenge. It became clear that a partnership was needed for manufacturers. Regulations were necessary in order to keep moving forward, but the manufacturers needed to organize. Discussions began on how to create specifications and legitimize products and, on March 26, 1963, the Speed Equipment Manufacturers Association (SEMA) was formed in response.
The Truck’n America Family Goes the Extra Mile to Service Clients
Truck’n America—headquartered in a 10,000-sq.-ft. facility in Waldorf, Maryland, with 25 employees and six locations in the Maryland and Virginia area—has been a family-run business for more than 40 years. The team is currently led by Chuck Morrison IV and his brother Dan.
Morrison’s father and grandfather were from Indiana, which was considered “truck-cap central” at the time. They brought truck caps down to Maryland and sold them out of a crab shack they rented in Waldorf.