Business Technology

Auto 3.0: Fast, Cool, Smart and Connected

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology

Today’s cars, trucks and the auto industry and performance aftermarket as a whole are being reinvented, restructured and re-envisioned. Cars are quickly moving from standalone mechanical products to smart electronic products and connected smart products in what might be called Auto 3.0, the Third Automotive Revolution. Not since the beginning of the industry have we seen such disruption in how cars are designed, developed, customized, sold, serviced and owned. Vehicles drive themselves, avoid accidents and connect to their owners’ digital lifestyles. They produce lower emissions, go faster and are safer, smarter and cooler than ever.

Confused About Data Management? Here Are the SDC’s Top Five Reasons to Get Started Now!

Jon Wyly, CEO of the SEMA Data Co-op (SDC), has assembled a handpicked team of industry veterans to grow and take the co-op in exciting new directions, including the launch of SEMA Search.I was talking to an old friend who runs a specialty performance distribution business, and he said, “You know, it just seems like nobody talks to each other on the phone any more.” Yep, e-mail has changed the way we communicate. The same sentiment can be heard in brick-and-mortar stores across the country in the form of, “You know, people don’t come into the store like they used to.”

There’s no question that the Internet has changed the way we do business as well. So what’s the common thread that is replacing the long-standing virtues of face-to-face business, customer relationships and loyalty? If you ask me, it’s technology.

Designing Like the Big Guys

Three High-Tech Tools to Advance Small Product Innovators

For medium to large specialty-equipment manufacturers, the concepts of computer-aided design (CAD) and computer-aided manufacturing (CAM) are not likely to come as anything new. Over the past few decades, most companies with the capital have been investing in these evolving technologies to create and speed new products to market. What’s new on today’s scene is the trickle-down of increasingly cost-effective CAD/CAM solutions into the hands of smaller companies and even individual product designers and manufacturers—a phenomenon that may well make them ever more competitive with the big guys.

Directory of Data innovators

Jon Wyly, CEO of the SEMA Data Co-op (SDC), has assembled a handpicked team of industry veterans to grow and take the co-op in exciting new directions, including the launch of SEMA Search.The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to be a continually expanding reference as more brands are added to the SDC repository.

Enhance Your Speed to Market With the SDC and

Jon Wyly

Speed to market for new products has been the bane of our industry since its beginning, and it’s an all too familiar story. Hard-earned money is spent on product research and development, WDs stock the shelves and then things just seem to slow down, often leaving new products laying on the shelves for weeks or months waiting to be “discovered.” Even in today’s digital age, we just can’t seem to get everything in sync to provide a seamless path of information from product inception to the warehouse shelves to the reseller and consumer… until now.

About 18 months ago, the SEMA Data Co-op launched its online Product Information Management System, a data-management interface that equips a manufacturer to load product data into the system directly, automatically validates that data to industry standards and...

Tell Me Again Why I Need to Be Internet Friendly…?

Jon Wyly

That’s why every manufacturer and reseller of consumer products needs to be paying attention today to where the Internet is going and learn how to leverage its substantial influence and power.

Now hear me out before you get your hackles up and declare me yet another of the “end of the brick-and-mortar” doomsayers. The statistics are there for anyone to read, and the fact-based opinions of some very sharp folks are telling us in no uncertain terms that consumers are continuing to gravitate to the Internet to research and purchase all sorts of goods. The automotive parts and accessories category is no exception.

The Industry’s Data Game-Changer

Perhaps the most exciting news for SDC members is the debut of SEMA Search, a new online tool developed to deliver retailers and counter people in part stores, web businesses and warehouses a one-stop reference for SDC-member products.An Exclusive Progress Report on the SEMA Data Co-op

When SEMA launched the SEMA Data Co-op (SDC) a little over two years ago, the goal was admittedly ambitious: to revolutionize the way automotive specialty-equipment manufacturers (data suppliers) convey product information to warehouse distributors and resellers (data receivers) for the benefit of all. Now, according to Jon Wyly, the co-op’s CEO, the SDC is delivering thousands of data sets a week, representing millions of part numbers and tens of millions of vehicle applications, through a database that continues to grow by leaps and bounds daily.

Clearing the Air on Product Data Management, Part II

Jon Wyly

Questions From Your Industry Peers

Continuing the theme from our last column in the October issue of SEMA News, let’s look at some questions that came from the Council Summit in Pomona, California, back in July. The folks attending this event represented a great cross-section of the industry, and all were very inquiring minds that made for some great conversation and questions.

Clearing the Air on Product Data Management

Jon WylyQuestions From Your Industry Peers

Back in July, my team and I had the opportunity to meet with the SEMA council leadership at its annual Council Summit in Pomona. We were invited to join the meeting to talk about the SEMA Data Co-op (SDC) and get feedback from this diverse gathering. What was particularly fascinating was that this group—made up of smart folks who do a great job of running their businesses—had widely varying understandings (and thus opinions) about product data management. After an hour of very productive discussion, the entire room merged onto the same page, and we came away with a group that was better able to relate product data management to their individual businesses while helping us at the SDC to realize that a lot of hand-to-hand education still needs to happen.


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