Business Technology

Taking a Play From the Replacement-Parts Side of the Business

SDC LogoIn the grand scheme of things, the automotive specialty parts and accessories business is relatively new compared to the replacement-parts side of the business, which has been serving up repair parts as long as there have been automobiles. In that extra 50 years or so, the replacement segment set new standards in business processes, inventory management, manufacturing and cataloging that specialty-parts businesses had to catch up on. So it’s only natural that what might be a tried-and-true process for the replacement folks could feel like something new to us. Right?

Growing Sales With Effective Product Data Management is a Team Effort!

SDCIf there is one thing that the automotive specialty-equipment industry is really good at, it’s the creation and development of new parts and accessories to keep America’s love affair with the automobile alive and well. In thinking about that process, I’m sure we can all agree that the successful conceptualization, design, marketing and sale of these new products is not a one-department job, much less a one-person job.

Directory of Data Innovators

SDCThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

New Google Shopping Requirement for GTINs—Are You Ready?

SDC LogoGlobal Trade Item Numbers (GTIN), barcodes, Universal Product Codes (UPC): We’ve all seen the funky little scanable block on various products for many years now. In fact, the first product sold bearing a UPC was a single pack of gum in June of 1974. Today, virtually every brand-name product that is sold through multiple merchants is likely to have a UPC on its packaging.

Directory of Data Innovators

SDC PlatinumThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Closing the Consumer Gap Between Brick-and-Mortar and E-Commerce

SDC LogoI had an interesting conversation with a colleague about how we each shop for items to meet our household, hobby and gifting needs. As someone who has made a living in both wholesale distribution and e-commerce, I find myself especially tuned in to what drives consumers to behave the way they do, so I was particularly interested in what my friend had to say.

Your Most Powerful Sales Tool: Quality Product Data

SDC LogoAs the staff at the SEMA Data Co-op (SDC) works each day with newly onboarded suppliers and coaches good data habits to existing members, a common and disturbing theme continues to appear in our quest to build the definitive data repository for the specialty parts marketplace. That theme is the lack of understanding of the difference between data completeness and data quality.

If a Picture Is Worth 1,000 Words...

An often quoted “statistic” from a study by Forrester’s Dr. James McQuivey claims that one minute of video is worth 1.8 million words. While more anecdotal than fact, it does cause us to respect the powerful impact that videos are having in today’s marketing. YouTube is often referred to as the second-largest search engine, bested only by Google, and it’s clearly a go-to resource not only for entertainment, but also for information.

Directory of Data innovators

SEMA Data Co-opThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

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