Business Technology

Grow Sales and Support Your Industry With the SDC

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The evolution of product data management in the automotive specialty-parts industry has been a journey filled with change. From the earliest pioneering efforts by leading retailers and WDs to the proliferation of solutions available today, the quest for the truth has created substantial confusion and misinformation. I hope to clear up some of that here. Let’s begin with what the SEMA Data Co-op (SDC) has set out to accomplish.

Product Data Management and Sales Growth Strategies

SEMA Data Co-opSince the inception of the SEMA Data Co-op (SDC) in 2012, more than 475 product brands representing more than 3 million parts have joined what is now the industry’s largest automotive specialty parts product data repository. Designed to enable any company—no matter how small or large—to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff will coach you all the way through the process.

Yes, It's Still About the Data

SDC LogoWhen I was first introduced to the magical, nerdy, technical world of product-data management, the newly minted Automotive Aftermarket Industry Association data standards were just gaining traction. The biggest players on the replacement-parts side of the business were diving in, and the SEMA market was barely interested. But thanks to a dedicated group of volunteers, the seeds of data management were planted, and now, nearly 20 years later, momentum is building and hundreds of SEMA companies are embracing their data-management obligations.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Taking a Play From the Replacement-Parts Side of the Business

SDC LogoIn the grand scheme of things, the automotive specialty parts and accessories business is relatively new compared to the replacement-parts side of the business, which has been serving up repair parts as long as there have been automobiles. In that extra 50 years or so, the replacement segment set new standards in business processes, inventory management, manufacturing and cataloging that specialty-parts businesses had to catch up on. So it’s only natural that what might be a tried-and-true process for the replacement folks could feel like something new to us. Right?

Growing Sales With Effective Product Data Management is a Team Effort!

SDCIf there is one thing that the automotive specialty-equipment industry is really good at, it’s the creation and development of new parts and accessories to keep America’s love affair with the automobile alive and well. In thinking about that process, I’m sure we can all agree that the successful conceptualization, design, marketing and sale of these new products is not a one-department job, much less a one-person job.

Directory of Data Innovators

SDCThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

New Google Shopping Requirement for GTINs—Are You Ready?

SDC LogoGlobal Trade Item Numbers (GTIN), barcodes, Universal Product Codes (UPC): We’ve all seen the funky little scanable block on various products for many years now. In fact, the first product sold bearing a UPC was a single pack of gum in June of 1974. Today, virtually every brand-name product that is sold through multiple merchants is likely to have a UPC on its packaging.

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