Business Technology

Brand Selection

SDCBasic to any retailing operation is identifying the right product mix to stock your store’s shelves or populate your website. Equally important is the ability to help consumers make sound purchasing decisions by supplying them with accurate, comprehensive information about those products. But with so many brands and application descriptions flooding the marketplace, where does a retailer begin?

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Product Data Management and Sales Growth Strategies

SEMA Data Co-opSince the inception of the SEMA Data Co-op (SDC) in 2012, nearly 500 product brands representing more than 4.5 million parts have joined what is now the industry’s largest specialty parts product data repository. Designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, the SDC has an expert staff that will coach you all the way through the process.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

He With The Best Cataloging Will Win

SDCLast year at the SEMA Show, I led a presentation with a few of my colleagues held during our SEMA Data Co-op Education Day. During my portion, I presented that data will continue to be at the heart of every organization. Data drives business decisions, operational improvements and sales. As a group, we tried to drive home the fact that high-quality product data is a critical component in successfully marketing to consumers. It is the ultimate competitive differentiator.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Seven Habits of Highly Effective Data Providers

There is no denying the incredible success of Steven R. Covey’s Seven Habits of Highly Effective People. First published in 1989, his book has served as a guide for personal effectiveness for millions of people. To date, more than 25 million copies have been sold worldwide. While the book sits in many personal libraries, Covey’s ideas have also been incorporated into innumerable business’ employee-development programs and college classrooms. There is a high likelihood that you have been through some sort of Seven Habits training.

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