Business Technology

How Many Words Is a Picture Really Worth?

SDC LogoWe have all heard the phrase time and time again: “A picture is worth a thousand words.” Really? Is it? In the product data business, we understand that buying decisions are based on product presentation. While it is important to ensure that descriptions are complete and features and benefits are clear, we certainly understand that there is something to the old adage that a picture is worth a thousand words.

Staying the Course

Craig SchmutzlerIt is an interesting fact that articles in the world of print must be written a couple of months in advance of publication. While writing this for the April edition of SEMA News, I sit at my desk, during the first week of January, pondering what is in store for the SEMA Data Co-op (SDC) and its members in 2017. As I step into my new role and shoulder new responsibilities, I feel compelled to share our collective vision for the SDC and our commitment to its members.

Directory of Data Innovators

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Product Data: Fuel for the Retail Sales Machine, Revisited

SDC LogoThis month marks my final article as CEO of the SEMA Data Co-op (SDC) before I hand over the operational reins to Craig Schmutzler, vice president of operations, who will be the driving force behind the SDC moving forward. Working with Jim Graven, senior director of membership, and Stephanie Jones, director of e-business, and with oversight from Mike Spagnola, vice president of OEM and product development programs, Schmutzler will guide our very capable team to even greater success. They are all here to serve you, our members, and I encourage you to follow their lead as they continue to expand the scope and capabilities of the SDC.

Teach a Man to Fish

SDC Logo“Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” We’ve all heard that famous quote, and many of us have used it when trying to impress upon people the value of learning how to do something themselves rather than relying on someone else to do it for them. Credited as far back as the 12th century, this simple but elegant phrase has endless applications, including many in our daily business activities.

Directory of Data Innovators

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Grow Sales and Support Your Industry With the SDC

SDC Logo

The evolution of product data management in the automotive specialty-parts industry has been a journey filled with change. From the earliest pioneering efforts by leading retailers and WDs to the proliferation of solutions available today, the quest for the truth has created substantial confusion and misinformation. I hope to clear up some of that here. Let’s begin with what the SEMA Data Co-op (SDC) has set out to accomplish.

Product Data Management and Sales Growth Strategies

SEMA Data Co-opSince the inception of the SEMA Data Co-op (SDC) in 2012, more than 475 product brands representing more than 3 million parts have joined what is now the industry’s largest automotive specialty parts product data repository. Designed to enable any company—no matter how small or large—to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff will coach you all the way through the process.

Yes, It's Still About the Data

SDC LogoWhen I was first introduced to the magical, nerdy, technical world of product-data management, the newly minted Automotive Aftermarket Industry Association data standards were just gaining traction. The biggest players on the replacement-parts side of the business were diving in, and the SEMA market was barely interested. But thanks to a dedicated group of volunteers, the seeds of data management were planted, and now, nearly 20 years later, momentum is building and hundreds of SEMA companies are embracing their data-management obligations.

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