Business Technology

He With The Best Cataloging Will Win

SDCLast year at the SEMA Show, I led a presentation with a few of my colleagues held during our SEMA Data Co-op Education Day. During my portion, I presented that data will continue to be at the heart of every organization. Data drives business decisions, operational improvements and sales. As a group, we tried to drive home the fact that high-quality product data is a critical component in successfully marketing to consumers. It is the ultimate competitive differentiator.

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Seven Habits of Highly Effective Data Providers

There is no denying the incredible success of Steven R. Covey’s Seven Habits of Highly Effective People. First published in 1989, his book has served as a guide for personal effectiveness for millions of people. To date, more than 25 million copies have been sold worldwide. While the book sits in many personal libraries, Covey’s ideas have also been incorporated into innumerable business’ employee-development programs and college classrooms. There is a high likelihood that you have been through some sort of Seven Habits training.

Keep Reaching for the Stars: Ratings and Reviews Matter

How many of us have purchased something because a friend told us how great it was? Perhaps it was a pair of shoes or a pocket knife. Maybe it was a MIG welder or a motorcycle (guilty). If a friend says, “This thing is awesome and you should get one,” we are likely to consider purchasing whatever that “thing” is. Interestingly, it isn’t just the opinions of our friends that matter.

Pump Up Your Data

January has long since come and gone, and a good number of resolutions with it. One of the more popular resolutions (and a quick one to fall) is improved health and fitness. A colleague of mine, who is a self-professed gym rat, provided me with an interesting comparison of gyms to services like those offered by the SEMA Data Co-op (SDC).

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Visit SEMA Data Co-op’s Video Library—No Card Required

I was on a business trip recently and found myself with a bit of downtime in the morning. I had a couple of hours before I needed to be anywhere, so I turned on the TV and immediately became immersed in a movie. When I made mention of the movie to a colleague, she asked if I had read the book. I had not. Nor will I. It isn’t that I don’t enjoy a good book; I simply enjoy a good movie more. While some might say that the preference of a movie over a book makes me a simpleton, I disagree.

Don’t Get Left Behind: The Time Is Now

It used to be that you had only a couple of choices when it came to shopping: You could drive to the store, or you could order out of a catalog. Today, catalogs hardly exist, and only 60% of automotive specialty-equipment sales occur inside a store. Online sales continue to grow as a percentage of overall aftermarket parts purchases and will surpass other channels within a relatively short period. Manufacturers need to understand consumer purchase behaviors to fully grasp the importance of a robust e-commerce presence.

Pages

Subscribe to Business Technology