Business Technology

Directory of Data Innovators

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Is Your Data Missing Pieces? Let Us Help You Complete the Puzzle

SDCHow many times have you received a product and opened the package only to find that a key component or two was missing? Maybe it was a fastener. Perhaps it was the instructions. It could be you didn’t even realize anything was missing until well into the assembly process. The result was likely a trip to the store for a replacement, a phone call to the manufacturer, or an attempt to simply make it work. Frustrating.

Can't Never Did Nothing

SDCI cannot begin to count how many times I heard this phrase when I was growing up. My dad was a mechanic who worked incredibly hard for every dollar he earned. He always smelled like a garage (not a bad thing) and frequently had to work on his own car or home after a long day of work or over a well-deserved weekend.

Tired of the Same Old Same Old? Maybe It’s Time for a Change

When I was a kid, we had three TV channels. (Okay, four, if you count PBS). Our television weighed a ton, and I served as my father’s remote. The dials were stiff and delivered a loud and satisfying “clack” as I wrestled them into each new position. Eventually, the top dial broke and was replaced with a pair of pliers, perpetually perched atop our set.

Directory of Data Innovators

SDCThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

How Many Words Is a Picture Really Worth?

SDC LogoWe have all heard the phrase time and time again: “A picture is worth a thousand words.” Really? Is it? In the product data business, we understand that buying decisions are based on product presentation. While it is important to ensure that descriptions are complete and features and benefits are clear, we certainly understand that there is something to the old adage that a picture is worth a thousand words.

Staying the Course

Craig SchmutzlerIt is an interesting fact that articles in the world of print must be written a couple of months in advance of publication. While writing this for the April edition of SEMA News, I sit at my desk, during the first week of January, pondering what is in store for the SEMA Data Co-op (SDC) and its members in 2017. As I step into my new role and shoulder new responsibilities, I feel compelled to share our collective vision for the SDC and our commitment to its members.

Directory of Data Innovators

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Product Data: Fuel for the Retail Sales Machine, Revisited

SDC LogoThis month marks my final article as CEO of the SEMA Data Co-op (SDC) before I hand over the operational reins to Craig Schmutzler, vice president of operations, who will be the driving force behind the SDC moving forward. Working with Jim Graven, senior director of membership, and Stephanie Jones, director of e-business, and with oversight from Mike Spagnola, vice president of OEM and product development programs, Schmutzler will guide our very capable team to even greater success. They are all here to serve you, our members, and I encourage you to follow their lead as they continue to expand the scope and capabilities of the SDC.

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