Manufacturer Spotlight

Dennis GrauThere has been much concern about the economic ramifications for the aftermarket since the beginning of the COVID-19 pandemic in March, but ongoing SEMA market research indicates that an increasing percentage of industry manufacturers and retailers have been busy innovating, adapting, meeting and overcoming the challenges the situation presents. In fact, automotive specialty-equipment suppliers and resellers continue to express general optimism about their prospects going into 2021. (See “The SEMA 2020 Market Report,” p. 86.)

Signs of Growth as the Aftermarket Recovers

Consumer SurveyDespite the COVID-19 disruption, consumers are more confident, optimistic and in a better financial position today than they were during the Great Recession of 2007–2009. They are shopping more and, as restrictions ease, returning to in-store retail. In May 2020, retail sales at motor vehicle and parts dealers jumped 44% from April—the highest increase ever recorded. Additionally, most consumers think that now is a good time to consider buying a car.

ADAS Products and Suppliers

AirProAdvanced driver-assistance systems (ADAS) have continued to work their way to the forefront of automotive technology, providing both a challenge and an opportunity to the specialty-equipment industry. Every year these safety-performance technologies are made available in greater numbers. The following listings include products now offered to owners of older-model cars who want to install safety performance devices.

SEMA Survey

Covid SurveyFrom May 20-29, SEMA conducted a survey of more than 1,800 professionals within the specialty-equipment industry to check in on how they were doing. Overall, our industry continues to maintain a positive outlook and is beginning to move past the disruption.

State of the Restomod Market

Icon ReformerUndeterred by a sluggish economy brought on by COVID-19, demand for classic-car restoration is still soaring, and it’s likely to continue as long as parts suppliers can keep up. The clients are typically “car people” and are faithful to a particular make and model. While there are still those who insist on accurate restoration of classic cars, growth is to be found in those who want to retain the classic-car look but are thirsty for modern performance upgrades that improve drivability and promote individualism.

Safely Reopening

COVIDEven in the early days of the COVID-19 pandemic, the aftermarket was rolling up its sleeves for business. For operations able to stay open under essential-business declarations, that meant adopting the latest best practices in coronavirus mitigation. For those unable to stay open, it meant crafting innovative strategies to weather the lockdown until the green light came to reopen. Now that the economy is shifting into recovery mode, businesses in the latter category may be asking what “safely reopening” means. How can they best protect the health of employees and customers alike?

(Re)Open For Business

Brand ManagementThe COVID-19 pandemic caused many companies to scale back production or reduce operating hours, and it’s clear that consumers are looking for greater safety and security in their lives as the industry moves toward recovery. Based on information gathered from a variety of sources, the consensus is that the companies that are best positioned to deliver those attributes while still reliably delivering the products and services their customers depend on will have a unique opportunity to build upon and even expand their brand awareness in the coming years.

Restyling and Car-Care Market Trends

SEMA ShowFor most builder-enthusiasts, car-care and restyling products are among the most indispensable tools for customizing a vehicle. They can provide added measures of protection for paint, glass and chrome. They can lend upgrades to interior comfort and optimize exterior shine. Many of the most popular products can be purchased without breaking the bank. They’re available nearly everywhere that auto parts are sold—and even some places they’re not, such as in neighborhood car washes or convenience stores.


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