- Founded in 1963, the Specialty Equipment Market Association is a
trade association dedicated to helping companies within the automotive
- SEMA is the authoritative source for
research, data, trends and market growth information for the automotive
- Automotive specialty-equipment
products are defined as those that allow drivers to personalize and
enhance their vehicle’s appearance, performance, comfort, convenience,
safety and fun.
- The history of the automotive aftermarket industry
dates back to the 1950s, when hot rod and racing hobbies were just
beginning. The industry has since grown into what is now estimated to
be a $31.85 billion industry.
- SEMA is governed by a board of
directors who volunteer their time to lead and guide the association. A
professional staff is responsible for the day-to-day execution of the
programs and services.
- SEMA has 7,144 member companies, all manufacturing, selling,
distributing and marketing automotive specialty-equipment parts and
- The typical SEMA member company is a small to midsize
business, with an owner entering the industry as an enthusiast whose
passion led to a career.
- SEMA membership complements their
existing staff by providing free education, training, research,
legislative advocacy, international outreach, as well as group
discounts on insurance, shipping and more.
- Vehicle personalization is growing around the world. In 2007, more
than 275 products from the SEMA Show were honored with a Global Media
Award and professionals from more than 100 countries attended the SEMA
- The automotive aftermarket industry is one chalked full of
innovators. SEMA members are constantly designing and developing hot,
new products. In fact, more than 1,500 new products consistently debut
at the SEMA Show in Las Vegas each year.
- The aftermarket industry
is composed of several smaller niche markets: light trucks, racing,
off-road, restoration, street performance, restyling, street rod and
custom, compact performance, and others that are typically electronics
or high-tech in nature.
SEMA Member Resources & Support
- SEMA’s Technology Transfer Program, Measuring Sessions and Project
Vehicle Programs enable members to get firsthand information about new
vehicles from automakers, so SEMA-member companies can bring
top-quality products and accessories to market faster and more
- SEMA’s International Outreach helps members identify export
opportunities and work through the maze of legal and cultural issues
involved in doing business in foreign countries. SEMA maintains
international offices in key strategic markets.
- SEMA’s Government Affairs staff in Washington, D.C. keeps close
tabs on legislative and regulatory issues at the state and federal
levels, and alerts members to pending bills or regulations affecting
any part of the automotive specialty-equipment industry. The SEMA
Action Network (SAN), a national grassroots group comprised of car
clubs and individual hobbyists, has been extremely effective in
defeating harmful (and supporting favorable) legislation and
- SEMA’s Technical Support staff offers members free assistance on
such matters as California Air Resources Board (CARB) parts
certification, new vehicle technology and electronic data interchange
- SEMA’s Market Research and Information department provides market
studies and information on trends in the industry, and offers members
access to a vast supply of industry-related data and publications. The
department also publishes an annual SEMA Market Study and other
topic-specific research and information reports.
- SEMA’s Editorial Department produces publications to inform and
educate its members and the industry-at-large. These include SEMA News,
a monthly industry magazine and SEMA eNews, a weekly electronic
newsletter filled with timely news and information. The annual SEMA
Membership Directory is also an invaluable reference.
- SEMA’s Consumer Website, www.enjoythedrive.com,
educates automotive specialty equipment consumers, on behalf of its
members, on how they can accessorize their vehicles to match individual
- SEMA’s Education Department provides continuing education and
management training to members and manages the SEMA Memorial
Scholarship Fund, which helps students pursuing careers in the
specialty-equipment market. The Intern Program at the SEMA Show
provides aspiring automotive specialty-equipment professionals a
practical, feet-on-the-ground experience at the industry’s largest
- SEMA’s Council and Committee structure lets members work on joint
programs to enhance their niche-market business and overcome challenges
and obstacles to the growth of those businesses.
- SEMA’s Trade and Business-to-Business Events, in addition to the
annual SEMA Show, include PAACE
Automechanika in Mexico.
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Della Wu Domingo, 909/396-0289, ext. 130, email@example.com