SEMA Fact Sheets


  • Founded in 1963, the Specialty Equipment Market Association is a
    trade association dedicated to helping companies within the automotive
    specialty-equipment industry.
  • SEMA is the authoritative source for
    research, data, trends and market growth information for the automotive
    specialty-equipment industry.
  • Automotive specialty-equipment
    products are defined as those that allow drivers to personalize and
    enhance their vehicle’s appearance, performance, comfort, convenience,
    safety and fun.
  • The history of the automotive aftermarket industry
    dates back to the 1950s, when hot rod and racing hobbies were just
    beginning. The industry has since grown into what is now estimated to
    be a $31.85 billion industry.
  • SEMA is governed by a board of
    directors who volunteer their time to lead and guide the association. A
    professional staff is responsible for the day-to-day execution of the
    programs and services.

Membership Profile

  • SEMA has 7,144 member companies, all manufacturing, selling,
    distributing and marketing automotive specialty-equipment parts and
  • The typical SEMA member company is a small to midsize
    business, with an owner entering the industry as an enthusiast whose
    passion led to a career.
  • SEMA membership complements their
    existing staff by providing free education, training, research,
    legislative advocacy, international outreach, as well as group
    discounts on insurance, shipping and more.

Industry Profile

  • Vehicle personalization is growing around the world. In 2007, more
    than 275 products from the SEMA Show were honored with a Global Media
    Award and professionals from more than 100 countries attended the SEMA
  • The automotive aftermarket industry is one chalked full of
    innovators. SEMA members are constantly designing and developing hot,
    new products. In fact, more than 1,500 new products consistently debut
    at the SEMA Show in Las Vegas each year.
  • The aftermarket industry
    is composed of several smaller niche markets: light trucks, racing,
    off-road, restoration, street performance, restyling, street rod and
    custom, compact performance, and others that are typically electronics
    or high-tech in nature.

SEMA Member Resources & Support

  • SEMA’s Technology Transfer Program, Measuring Sessions and Project
    Vehicle Programs enable members to get firsthand information about new
    vehicles from automakers, so SEMA-member companies can bring
    top-quality products and accessories to market faster and more
  • SEMA’s International Outreach helps members identify export
    opportunities and work through the maze of legal and cultural issues
    involved in doing business in foreign countries. SEMA maintains
    international offices in key strategic markets.
  • SEMA’s Government Affairs staff in Washington, D.C. keeps close
    tabs on legislative and regulatory issues at the state and federal
    levels, and alerts members to pending bills or regulations affecting
    any part of the automotive specialty-equipment industry. The SEMA
    Action Network (SAN), a national grassroots group comprised of car
    clubs and individual hobbyists, has been extremely effective in
    defeating harmful (and supporting favorable) legislation and
  • SEMA’s Technical Support staff offers members free assistance on
    such matters as California Air Resources Board (CARB) parts
    certification, new vehicle technology and electronic data interchange
  • SEMA’s Market Research and Information department provides market
    studies and information on trends in the industry, and offers members
    access to a vast supply of industry-related data and publications. The
    department also publishes an annual SEMA Market Study and other
    topic-specific research and information reports.
  • SEMA’s Editorial Department produces publications to inform and
    educate its members and the industry-at-large. These include SEMA News,
    a monthly industry magazine and SEMA eNews, a weekly electronic
    newsletter filled with timely news and information. The annual SEMA
    Membership Directory is also an invaluable reference.
  • SEMA’s Consumer Website,,
    educates automotive specialty equipment consumers, on behalf of its
    members, on how they can accessorize their vehicles to match individual
    lifestyle needs.
  • SEMA’s Education Department provides continuing education and
    management training to members and manages the SEMA Memorial
    Scholarship Fund, which helps students pursuing careers in the
    specialty-equipment market. The Intern Program at the SEMA Show
    provides aspiring automotive specialty-equipment professionals a
    practical, feet-on-the-ground experience at the industry’s largest
    trade show.
  • SEMA’s Council and Committee structure lets members work on joint
    programs to enhance their niche-market business and overcome challenges
    and obstacles to the growth of those businesses.
  • SEMA’s Trade and Business-to-Business Events, in addition to the
    annual SEMA Show, include PAACE
    Automechanika in Mexico.

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Della Wu Domingo, 909/396-0289, ext. 130,

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