By Ashley Reyes
New video featuring SEMA Director of Market Research Gavin Knapp from the 2019 SEMA Show STAGE is now available.
Knapp leads a team that is dedicated to helping member companies better understand the marketplace and make more informed, data-driven business decisions. In this new video from the 2019 SEMA Show STAGE, Knapp encourages members to take advantage of and access the latest SEMA Market Research Reports, which include data collected on the specialty automotive retail landscape, sales trends among key business types and an overview of the top vehicles for accessorization and emerging segments within the $46.2 billion industry.
“It’s not just about online, it’s also about multichannel strategies,” said Knapp, when addressing the key challenges and opportunities that retailers are facing. “It’s about finding your customers where they are. Because even if they’re buying in-store, they are searching and shopping online. So you want to connect with them where they are.”
Check out Knapp’s full video and visit www.sema.org/research to download the “2020 SEMA Market Report,” “SEMA Retail Landscape Report” and “SEMA Accessory Opportunity Report: Top Cars and Trucks.”
Stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.