SEMA eNews Vol. 23, No. 34, August 20, 2020

SEMA “She Is” Member Spotlight: Lee Riser of Truck Hero

By Ashley Reyes

  Lee Riser
Lee Riser
   

The SEMA Businesswomen’s Network (SBN) named Lee Riser of Truck Hero as this week’s #SheIsSEMA Spotlight Member. As senior director of marketing, accessory brands at Truck Hero, Riser is a leader in aftermarket marketing and sales strategy, sales and marketing processes and online and social marketing.

Learn about her involvement and passion for the industry in her Q&A with SEMA and the SBN.

SEMA: What is the best advice you have ever received?

Lee Riser: Just be Lee, and I have taken that to heart all these years. It is always best to be authentically yourself and remember what makes you unique is one of your biggest strengths.

SEMA: What keeps you involved in this industry?

LR: The passion that people have for what they do and the great relationships I have formed. This industry has truly become my extended family.

SEMA: On a Saturday, where can you be found?

LR: At home with my kids lately or on the road for an awesome event.

SEMA: How do you prepare for an important meeting?

LR: Ready to be open minded. You never know what could come out of your next important meeting.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

LR: Jessi Combs. She really embodied SHE IS SEMA, and although I got time with her on the trail and at events, just one more lunch would be nice.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

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