SEMA eNews Vol. 23, No. 26, June 25, 2020

Highlight 2020 SEMA Show New Products and Plans

By Rachel Tatum

  Media
The SEMA Show Online Media Center, available exclusively to SEMA Show exhibitors, allows exhibitors to submit press releases and photos at no cost.
   

The SEMA Show Online Media Center is open for exhibitors to promote their news and participation in the upcoming Show taking place November 3–6, in Las Vegas.

Companies exhibiting at the 2020 SEMA Show can submit press releases to generate excitement for Show-related announcements, such as new products, descriptions about vehicle displays, guest and celebrity appearances, product giveaways and more.

This free benefit for exhibitors provides an added exposure opportunity. Many of the media in attendance at the SEMA Show turn to the Online Media Center to learn what exhibitors have planned and to generate stories for their viewers and readers. Press releases submitted may also be used in SEMA publications, social media platforms and promoted to media attendees.

To help press releases get noticed:

  • Use a strong, short headline to catch the reader’s attention.
  • Keep press releases brief and limited to the facts. Introduce the product or news without any added commentary.
  • Include a photo. Many editors only use releases that have photos. Submit photos in high-resolution (300 dpi) image format.
  • Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor’s booth. Exhibitors can upload their press releases now. SEMA provides services to help exhibitors connect with media at the SEMA Show and is available to assist. For details about SEMA Show exhibitor PR opportunities, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

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