SEMA eNews Vol. 23, No. 16, April 16, 2020

How Social Distancing Is Impacting Resellers

By Della Domingo

  SDC
Free eCommerce plugins for platforms, such as WooCommerce (and soon Shopify), are available to resellers through the SDC, which includes product data from more than 500 brands.
   

As the country continues to shelter at home, consumers are spending more time shopping online. In addition to groceries and other essential purchases, the automotive aftermarket industry has seen an increase in interest and sales.

“Enthusiasts are turning to the automotive hobby as a release from the current situation, and they’re taking advantage of their time at home to work on projects that have sat idle in their garages,” said Gigi Ho, SEMA Data Co-op (SDC) director of operations. “Aftermarket resellers can mitigate downturns that may have resulted from the Coronavirus pandemic by focusing on online sales and product data.”

Updated and standardized product data gets resellers’ products in front of consumers, particularly as they search online for products designed for their specific vehicles. Free eCommerce plugins for platforms, such as WooCommerce (and soon Shopify), are available to resellers through the SDC, which includes product data from more than 500 brands.

To get more information on how to begin downloading and accessing product data from the SDC, fill out an inquiry form visit or contact Sophia Cardona at sophiac@semadatacoop.org or 909-978-6654.

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