SEMA eNews Vol. 23, No. 15, April 9, 2020

SEMA Data Co-op Resellers Experience 20% Export Increases Since January 2020

By SEMA Editors

  SDC
Several resellers have told the SDC that their online sales have jumped anywhere from 10% to 27% above previous months, even as their in-store experience has slowed. This surge of consumers shopping online may present an opportunity to mitigate the impact of this downturn, and enhanced product data can be a key component in weathering the storm.
   

A renewed focus on product data can help strengthen manufacturers and resellers amid a challenging business climate, according to Gigi Ho, SEMA Data Co-op (SDC) director of operations.

Because consumers are now more attuned to online shopping than ever, SDC has experienced a 20% increase in data exports from resellers since January 2020, and application program interface (API) usage grew by 78%. Also, several resellers have told the SDC that their online sales have jumped anywhere from 10% to 27% above previous months, even as their in-store experience has slowed.

This surge of consumers shopping online may present an opportunity to mitigate the impact of this downturn, and enhanced product data can be a key component in weathering the storm, according to Ho.

For resellers, Ho suggests reevaluating the product lines you're selling and consider adding or refreshing your datasets from the SDC. Also, install the SDC eCommerce plugin for WooCommerce (and soon Shopify) for a quicker launch of your online sales. SDC members can go to the demo website for more information and access the plugins for free.

“The SDC values the role we play in helping our members’ businesses succeed and prosper,” Ho said. “Even as we are focused on the health and safety of our team, we remain laser-focused on our commitment to your success. The SDC was founded by the industry, for the industry, and our team is continuing with full-force, uninterrupted support to help where we can.”

In response to these challenging times with more people ordering online, now more than ever the completeness and quality of your product data is paramount. Fill out this inquiry form to ensure that your product can be found in searches and the most complete and accurate description of your product is presented.

For more information, contact the SDC at 888-958-6698 or email info@semadatacoop.org.

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