By Byron Bergmann
Join the SEMA Emerging Trends and Technology Network (ETTN) as they present a live chat with industrial design consultant Mark Moneypenny, who will discuss the product-development landscape and diverse array of disciplines, resources and processes needed to create successful products that function exceptionally well and inspire their users.
To help navigate this landscape while staying focused on the destination, Moneypenny will define the Northstar. At every stage of a project, from an incremental decision point to a significant pivot, Northstar is the fixed point to guide and inspire every project.
Moneypenny is an industrial designer, creative director and brand strategist with more than 30 years of experience crafting products that deliver engaging sensory experiences to their users. He has won numerous design awards and patents and has spoken about innovation, design thinking, and Experiential Brand Language (XBL) at multiple universities, professional associations and startup events. He most recently presented on “Building a Connected Experience” at last year’s Medical Design & Manufacturing (MD&M) East in New York City.
His accomplishments also include facilitating innovation sessions for a wide range of clients, including Whirlpool, Energizer, CR Bard, GE Appliances and Georgia Pacific. Moneypenny holds a bachelor of science in industrial design from the University of Cincinnati.
Communicate directly with Moneypenny on ETTN’s Facebook page, March 31, at 12:00 p.m. (PDT) and come ready with questions to tap into his expertise.