SEMA eNews Vol. 23, No. 1, January 2, 2020

Movers & Shakers: Yokohama Tire Wins Two GOOD DESIGN Awards

By SEMA Editors

Yokohama Tire Wins Two GOOD DESIGN Awards

  YokohamaYokohama's GEOLANDAR X-AT and the performance SUV/crossover GEOLANDAR X-CV each won 2019 GOOD DESIGN awards in the transportation category from The Chicago Athenaeum.
   

Yokohama Tire announced that its all-terrain GEOLANDAR X-AT and the performance SUV/crossover GEOLANDAR X-CV each won 2019 GOOD DESIGN awards in the transportation category from The Chicago Athenaeum.

“Winning two impressive GOOD DESIGN awards is a great honor and another testament to our new product development,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “The X-AT was the most decorated tire in the industry this year. It was also named “Best New Tire” at SEMA and earned two Global Media Awards as well. And the X-CV was a 2020 SEMA New Product runner-up.”

According to The Chicago Athenaeum, the GOOD DESIGN awards program, which began in 1950, creates awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

 

 

 

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