By Linda Spencer
The Nordic region is considered the headquarters for the European drag-racing championship, as well as circuit racing, drag racing, rally racing and drifting.
Join SEMA for the inaugural SEMA Nordic Business Development Program, to be held August 29–September 2, 2020, in Stockholm, Sweden, where participants will learn the potential for their products in this performance and classic-car paradise.
Meet with top trade buyers enabling the half-century-old craze in Sweden and the surrounding countries of Norway, Finland and Denmark to restore and upgrade American classic cars. Performance is among the top upgrades sought for a range of vehicles. After all, the region is considered the headquarters for the European drag-racing championship, as well as circuit racing, drag racing, rally racing and drifting. High disposable income coupled with a passion for personalization make this an attractive region for manufacturers.
SEMA Business Development Programs are low-cost, turnkey events that bring together SEMA-member manufacturers and buyers from key markets. Fees start at at $4,150 per company, and for those who qualify, $750 in U.S. government grants help defray trip costs, including hotels, a table-top display, meals and networking events. Flights to and from the United States are not included. Additional state funds are available, including $1,000 for qualified Calfornia-based companies.