SEMA eNews Vol. 22, No. 45, November 7, 2019

Roxor Showcases Customization Capabilities

By SEMA Editors

  Rotor
NORRA Mexican 1000 racer Ned Bacon and the Baja ROXOR—owned and customized by Bacon himself—are in the ROXOR outdoor display (booth #61040) talking to guests about their adventures and the performance customizations of this Baja ROXOR racer.
   

Mahindra Automotive North America (MANA) is showcasing customization possibilities for its ROXOR off-road vehicle with new concepts on display at two ROXOR booths—one inside and one outside—including The Marshal and the Coastal Cruiser concepts. The Marshal is a four-wheel-drive ROXOR with a twist on the yesteryear street rod taken to a variety of off-road terrains. The Coastal Cruiser ROXOR incorporates woodworking with Detroit steel and a couple of pucks of surf wax.

Also joining the concepts is a production ROXOR finished with the exclusive ROXliner material designed to provide a durable finish. The ROXbox option is on display, providing an ample cargo area for hauling gear and tools.

The ROXOR capabilities expansion is on display outside with the new RBT 2000 trailer and new ROXpower module. The RBT 2000 uses a ROXOR bed, made from the ROXOR body, bolted to a tow axle for expanded capacity. The ROXpower is a new plug-n-play power supply module that installs under the dash and can provide power to dozens of additional accessories. Joining The Marshal at the indoor display (booth #37005) is the Mossy Oak Gamekeeper ROXOR outfitted for the  outdoorsman.

Showing what the ROXOR does on the trail is NORRA Mexican 1000 racer Ned Bacon and the Baja ROXOR—owned and customized by Bacon himself. Bacon and navigator Brian Lutz are in the ROXOR outdoor display (booth #61040) talking to guests about their adventures and the performance customizations of this Baja ROXOR racer.

For model year 2020, dealers and customers can expect to see new optional features and accessories, an all-new grille design and four new standard color options with more than 450 custom color options available.

Rate this article: 
5
Average: 5 (1 vote)