SEMA eNews Vol. 22, No. 44, October 31, 2019

PRO Council Launches New Program at SEMA Show

By Kristopher Porter

The Professional Restylers Organization (PRO) is launching a new program at the 2019 SEMA Show, where four restylers will compete in the “SEMA PRO Cup Challenge.” Each restyler will present a vehicle that features a package of accessories designed to be attractive to a range of vehicle buyers, and also easily repeatable or modified. The goal of the challenge is to show restylers, dealers and accessory manufacturers the value of designing a package versus a “one-time” vehicle build. The four vehicles will be on display at the SEMA Show: two in the PRO booth #13113 in North Hall, and two in the North Hall Lobby.

A panel of judges will determine the winner of the PRO Cup Challenge based on the following package criteria:

  • Installed retail price less than $12,500
  • Build time less than 20 hours
  • Can be easily reproduced by professional restylers
  • Profitable for both the dealership and restyler

The winner of the PRO Cup Challenge will be announced Tuesday evening, November 5, at the PRO pool party reception at the Westgate Pool Deck from 5:30 p.m.–7:30 p.m.

Restyling attendees at the SEMA Show will also vote for their “Fan Favorite” award. Ballots can be dropped at the PRO booth from Show opening until 1:00 p.m. on Thursday afternoon, November 7. The winner of the PRO Cup Fan Favorite award will be announced during the PRO Happy Hour in the PRO booth on Thursday afternoon, November 7, from 4:00 p.m.–5:00 p.m.

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