SEMA eNews Vol. 22, No. 28, July 11, 2019

SEMA Show 118 Days Away: Planning Tips to Get You on Track

By SEMA Editors

  Tom GattusoThe Facebook Live videos are designed to provide transparency for attendees and exhibitors and offer insight on what Showgoers should be keying on before they get to Las Vegas.

SEMA's Vice President of Events Tom Gattuso held a Facebook Live session this week to provide attendees with a sense of where they should be in planning for the 2019 SEMA Show, which is 118 days away.

View the Facebook Live video.

Here are some examples of what Gatusso discussed.

Planning Time on the Show Floor
The average buyer attends the Show for about 16 hours, which is about two Show days. Over the period of two days, buyers can only interact with a certain number of exhibitors, so making a plan that allows you to hit the Show floor with a method for generating new business and interacting with existing contacts is crucial.

Put together a plan with a goal and a gameplay before you arrive in Las Vegas to make efficient use of your time while you're at the Show.

Show Resources
Start using the resources—such as social media, eNews, and the SEMA News magazine—that will help you research and deploy your plan. Gattuso also encourages Showgoers to download the SEMA Show mobile app when it becomes available in mid- to late-August. "The app really puts the Show in palm of your hand," said Gattuso. "We want buyers to start with the app and carry that with them to the Show floor."
The SEMA Show website ( is not only where attendees and exhibitors can register for the Show, the site also includes a map of the Show's floorpan, the education sessions available for the week, information on ground transportation, simple access the Show's Official Hotels, and much more.

For exhibitors, the site includes the Exhibitor Services Manual (ESM), the online exhibitor resource that contains all of the pertinent information and forms to prepare for a successful SEMA Show. The ESM also contains information on early bird rates for booth services, deadline and budget check lists, shipping information, sponsorship opportunities and much more.

Pay closer attention to SEMA eNews, the association's weekly newsletter, which regularly contain updates and breaking news about the Show and exhibitors, education previews, new product previews, celebrity appearances, and Show attractions.

Social Media Channels
The Facebook Live videos are designed to provide transparency for attendees and exhibitors and offer insight on what Showgoers should be keying in on before they get to Las Vegas.

SEMA News Magazine
A monthly update with planning tips and news about the Show.

Education Sessions
There are more than 100 sessions planned for the Show designed to provide tips or best practices that can be applied for the next 12 to 24 months.

Visit to learn more about the 2019 SEMA Show.

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