SEMA eNews Vol. 22, No. 23, June 6, 2019

Make Informed Business Decisions With SEMA Member VIO

By Matt Kennedy

The first step in any successful sales or product strategy is understanding your market opportunity. How well do you know yours?

SEMA has partnered with Experian Automotive to provide members with custom-built reports on the number of vehicles currently on the road. Each report is tailored to your specific needs, helping you to evaluate new product or promotional opportunities.

Examples of business questions that the SEMA Member VIO program can help answer include:

  • “We’re a performance parts and accessory retailer, and we’re looking to open a new store in Virginia or North Carolina. Which location has more potential customers who own late-model Camaros?”
  • “We’re focused on the truck and off-road market, and we’re gearing up for a new marketing campaign for our Jeep Wrangler products. In which states should we focus our efforts?”
  • “We manufacture turbochargers for late-model Subarus, but we’ve gotten a number of requests from customers for older models. Are there enough pre-’00 WRXs on the road to justify investing in development?”

Since the program has launched, SEMA Member VIO has helped answer hundreds of questions like these from companies like yours. And the best part? It’s free to eligible SEMA members.

For more information, or to submit a request, visit www.sema.org/vio today.

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