SEMA eNews Vol. 22, No. 14, April 4, 2019

Movers & Shakers: Marx Group and Eisbrenner Public Relations Merge to Form Marx Buscemi Eisbrenner Group

Compiled by SEMA Editors

  Jeff MorganJeff Morgan
   

Permatex Promotes Jeff Morgan to National Account Manager of Automotive Groups – U.S.

Permatex has promoted Jeff Morgan to national account manager of automotive groups–U.S. In this new role, Morgan is responsible for developing and maintaining account relationships, growing sales and creating promotional and advertising programs to drive business to group members. In addition to the major accounts, Morgan will also manage smaller, independent automotive buying groups. During his two decades with Permatex, Morgan has served as account manager–Southeast U.S., account manager–key accounts, national sales manager–groups and key accounts, and district manager. Prior to joining Permatex, Morgan also worked with Loctite Corp., Pet Dairy, Frito-Lay and Pepsico in a variety of distribution and sales positions.

Marx Group and Eisbrenner Public Relations Will Merge to Form Marx Buscemi Eisbrenner Group

Marx Group and Eisbrenner Public Relations have agreed to merge and form Marx Buscemi Eisbrenner Group LLC. The deal will close in April 2019. The new agency brings together two experienced firms to provide integrated B2B and B2C marketing communications services to the global automotive, mobility, tech, trucking and consumer goods industries. Marx Buscemi Eisbrenner Group will be headquartered in Bloomfield Hills, Michigan, with a second location in San Rafael, California. The company will be led by Frank Buscemi, who will serve as CEO and chief creative officer; Tom Eisbrenner, president; and Tom Marx, chairman and chief strategy officer. The Eisbrenner team will relocate from Royal Oak to Bloomfield Hills during the spring of 2019. The new agency will continue the affiliation that Marx Group has with Near Perfect Media, which provides public relations and marketing for professionals, corporations and celebrities.

Bonnier Corp. Hires Industry Veteran Peter MacGillivray to Lead Off-Road and Motorsports Events

Peter MacGillivray has been named vice president off-road and motorsports vertical leader for Bonnier Corp. MacGillivray will oversee a portfolio that includes Off-Road Expo, Sand Sports Super Show, 4Wheel Jamboree, Street Machine Nationals and Jeep Invasion. MacGillivray spent the past 17 years working as vice president of events and business development for the SEMA Show.

Voodoo Ride Announces Distribution Partnership With O’Reilly Auto Parts

Voodoo Ride has announced a partnership with O’Reilly Auto Parts that will allow the parts retailer to carry Voodoo Ride products in more than 2,600 stores and online. The O’Reilly Auto Parts will carry a number of Voodoo Ride’s car-detailing products, including its all-surface detailer, acid-free wheel cleaner, car soap and tire dressing. Consumers will also have the option to order detailing products on the O’Reilly website and have them shipped to the nearest store location. This partnership will provide key distribution channels for Voodoo Ride’s line of automotive detailing and car-care products and will lay the groundwork for future product-line expansion.

  Brembo
The Brembo Group has inaugurated its new 40,000-square-meter production hub for the manufacturing of aluminum brake calipers in Nanjing, China. 
   

Brembo Inaugurates Its New Aluminum Brake Caliper Production Hub in Nanjing

The Brembo Group has inaugurated its new production hub for the manufacturing of aluminum brake calipers in Nanjing, located in China's Jiangsu province. President Alberto Bombassei was there to welcome the distinguished Italian and Chinese authorities who were present. After nearly 20 years of operating in the Chinese market, Brembo has set up a new production hub next to the existing plant where brake discs are manufactured. The hub covers an area measuring almost 40,000 square meters. All of the production stages in the value chain have been integrated into the new site, from delivery of raw material to shipping the finished product. Doing so ensures better service for the factories belonging to Brembo customers in Europe, Asia and America that operate in Asia. The plant contributes about 100 million euros per year to the Group’s turnover and employs 450 people. With 67 production lines, from calipers to knuckles, and the foundry, the facility offers a production capacity of more than 2 million pieces per year and adopts the most advanced technologies available today.

Battery-Biz Secures the Goodyear Brand for Tire Inflators

Battery-Biz has announced that it has entered into a licensing agreement with Goodyear, and will launch an all-new line of Goodyear-branded tire inflators. The collection of inflators is set to start shipping this summer in North America. Under the agreement, Battery-Biz will have the right to sell Goodyear-branded tire inflators through all major retail channels in the United States and Canada.

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