SEMA eNews Vol. 22, No. 8, February 21, 2019

Know Your SEMA Sales Representatives: Andrea Brake and Becca Butler

By SEMA Editors

SEMA Show sales representatives are the first point of contact for exhibitors with general Show questions, seeking sponsorship opportunities or looking to stretch their Show budgets by taking advantage of existing, value-added programs.

SEMA eNews will highlight sales people each week, continuing this week with Becca Butler and Andrea Brake, who both represent the Racing & Performance section of the 2019 SEMA Show.

The Racing and Performance section is one of the most expansive specialty markets represented at the SEMA Show, featuring exhibitors in the Central Hall of the Las Vegas Convention Center and in the Racing Annex and Performance Pavilion. Judging by the New Product Showcase, interest in the market is high, with nearly 800 entries—from both first-time and veteran racing and performance exhibitors.

Becca ButlerBecca Butler

How many years in the automotive aftermarket industry? 5

What year was your first SEMA Show? 2014

What do you feel is the biggest opportunity for exhibitors?
Attending the SEMA Exhibitor Summit in June. It’s an opportunity to sit down with Show Management to learn about what’s new at the Show, best practices in Show planning and how you can get the greatest ROI.  

What advice do you have for exhibitors?
Pre-market your presence at the Show. Know who you’re going after and target those potential buyers. They will NOT just fall into your lap; you need to have a plan!

What is the most common mistake you see exhibitors make?
Not taking advantage of all that SEMA has to offer. Things such as our New Products Showcase and the Online Media Center are ways to draw attention to your booth. Utilizing as many resources as possible will help you be successful.

What is the one thing you want all exhibitors to know?
Become familiar with our Exhibitor Services Manual; this will answer MOST of your questions. Also know that I am here to help! Utilize your sales rep for questions, problem solving and brainstorming ideas!

Andrea Brake

Andrea BrakeHow many years in the automotive aftermarket industry? Going on 8 years.

What year was your first SEMA Show? The first SEMA Show I ever attended was 2011; shortly after I started my career at PRI.

What do you feel is the biggest opportunity for exhibitors?
Enter products in the New/Featured Products Showcase. The first product is free; and it’s a sure-fire way to drive traffic to your booth!

What advice do you have for exhibitors?
Read the emails that come from SEMA and your industry sales director. We send viable information that pertains to the Show and it will only help you out in the long run.

What is the most common mistake you see exhibitors make?
When they plan late. Exhibitors often wait too long to order things such as internet and lead retrieval. There are advanced rate discount prices available.

What is the one thing you want all exhibitors to know?
Reference the Exhibitor Service Manual. It’s filled with ALL of the information that exhibitors need to know!

 

 

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