SEMA eNews Vol. 21, No. 38, September 20, 2018

Movers & Shakers: U.S. Postal Service Celebrates 50 Years of Hot Wheels; Aeromotive Names Johnson Barrick Sales Manager

Compiled by SEMA Editors

  Hot Wheels
Arranged in diagonal rows, the 20 stamps showcase photographer Len Rizzi’s images of 10 Hot Wheels cars—two of each design—speeding along a bright orange track.
   

U.S. Postal Service Celebrates 50 Years of Hot Wheels With Ceremony at Goodguys 26th Summit Racing Lone Star Nationals

In celebration of the 50th anniversary of Hot Wheels, the U.S. Postal Service (USPS) will issue 20 Forever stamps showcasing some of the most outrageous car designs from Hot Wheels. USPS has chosen the Goodguys 26th Summit Racing Lone Star Nationals at the Texas Motor Speedway as the place for the first day of issue ceremony, Saturday, September 29, at 10:00 a.m. Each stamp features the name of the vehicle shown in one of the top corners and the words “USA” and “Forever” in one of the bottom corners. Followers of the U.S. Postal Service’s Facebook page can view the ceremony live.

Johnson’s Hot Rod Shop
Johnson’s Hot Rod Shop has been named as the builder of one of the two 2019 Street Rod Nationals Giveaway cars—a ’32 Ford Roadster.
 
   

Johnson’s Hot Rod Shop Named Builder of the 2019 NSRA 50th Annual Street Rod Nationals Giveaway Car

To help celebrate the NSRA’s 50th Annual Street Rod Nationals, Johnson’s Hot Rod Shop has been named as the builder of one of the two 2019 Street Rod Nationals Giveaway cars. A ’32 Ford Roadster was unveiled, Saturday, August 4, during the 49th Annual Street Rod Nationals in Louisville, Kentucky. The project centers around a Johnson’s Hot Rod Shop-built ’32 Ford chassis, ’32 Ford Roadster steel body from Brookville Roadster and a Boss 302 engine from Ford Performance Parts built by Automotive Specialists Racing Engines. The roadster’s lineup of parts features a number of Johnson’s Hot Rod Shop signature line parts as well as product from many well-known name brands within the hot-rod industry. Automotive enthusiasts will be able to follow the buildup of the giveaway roadster project through the pages of the NSRA members’ Streetscene magazine and on the Johnson’s Hot Rod Shop and NSRA social media pages leading up to the 50th Annual Street Rod Nationals, August 1–4, 2019. The finished ’32 Ford Roadster will make its debut where one lucky participant of the 2019 NSRA Street Rod Nationals will be chosen at random to win the keys to the vehicle.

  Johnson Barrick
Johnson Barrick
   

Aeromotive Announces Johnson Barrick as Sales Manager

Johnson Barrick has been named Aeromotive’s new sales manager and will report directly to Aeromotive Vice President Jeff Stacy. Barrick’s experience to date has been in event management for Belmont University, the Air Force Academy and the University of Texas, San Antonio. He most recently served as dual sales manager for Concord Hospitality in San Antonio working directly with the director of sales to develop and implement sales forecasts and proposals for both government and corporate markets.

Liqui Moly
(L–R): Peter Baumann, marketing director, LIQUI MOLY; Michael Reinsdorf, owner and president of the Chicago Bulls; and Sebastian Zelger, director, LIQUI MOLY USA.
 
   

LIQUI MOLY Partners With the Chicago Bulls

German oil and additive specialist LIQUI MOLY has partnered with the Chicago Bulls. The oil manufacturer will have a significant presence at the United Center, including permanent logo placement on the pole pads of both baskets, and on the Bulls’ digital platforms.

Jason Bertellotti to Lead Directed’s Ignition Interlock Business

Directed has announced that Jason Bertellotti has joined the company as senior vice president and general manager of its Ignition Interlock Device (IID) business. He will report to Bob Struble, Directed CEO. Bertellotti comes to Directed from AuptiX, a San Diego-based startup working to disrupt the B2B freight industry. As vice president of sales, Bertellotti built a sales strategy and organization that drove rapid revenue and customer growth. Previously, he held various senior sales and product management positions at Mitchell International, including senior vice president of sales and service.

  Legends Rally
   


Rockford Fosgate Named 2018 Sea to Sky Legends Rally Supporting Sponsor

For the second time in 2018, Rockford Fosgate has joined The Legends Rally as supporting sponsor, this time for the October 4–8 400-mile Sea to Sky journey through Baja. Rockford Fosgate staff will take along Heath Pinter and Del “Delmo Speed” Uschenko on the three-day off-road adventure through the Baja terrain.

CRC Industries Partners With NAPA Auto Parts to Support Intrepid Fallen Heroes Fund

CRC Industries is partnering with NAPA Auto Parts to support the Intrepid Fallen Heroes Fund (IFHF), a not-for-profit organization that serves United States military personnel suffering from traumatic brain injury and post-traumatic stress. Since 2000, IFHF has raised more than $200 million for facilities, programs and financial support benefiting the United States military community. CRC is providing consumers the opportunity to support the Intrepid Fallen Heroes Fund when they purchase select CRC products at participating NAPA Auto Parts stores. CRC will donate a portion of its sales during the months of September and October to IFHF.

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