SEMA eNews Vol. 21, No. 38, September 20, 2018

Hoonigan Creates Brand-New SEMA Show Activation

By SEMA Editors

  Hoonigan
Hoonigan’s outdoor exhibit at the 2018 SEMA Show will include burnouts, donuts, massive hucks and more.
   

Hoonigan is bringing its brand of automotive mayhem to the 2018 SEMA Show. The “SEMA of Shred” will transform Booth #62109, located outside of the South Hall near Paradise Avenue and Convention Center Way, into a recreation of Hoonigan’s Donut Garage yard. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond, gaming simulators, the infamous ScumBug build among others, and the brand’s signature antics consisting of burnouts, donuts, massive hucks and more.

“With 80% of their audience between 13–34 years old, Hoonigan is connecting the industry with an important demographic,” said Peter MacGillivray, SEMA vice president of events and business development. “We’re excited to welcome them to the 2018 SEMA Show, as they bring a new, fresh approach to the automotive aftermarket and represent a valuable, difficult-to-reach audience.”

SEMA Showgoers will be able to witness, learn and interact with the activities by visiting Booth #62109. Consumers need not attend the trade-only SEMA Show, as they can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s “Daily Transmission” YouTube show. Hoonigan will bring viewers behind-the-scenes footage and exclusive access to the SEMA Show through two live daily shows on Twitch and edited YouTube segments.

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