SEMA eNews Vol. 21, No. 36, September 6, 2018

SEMA Vehicles of the Year to Be Announced Day Before Show Opens

By SEMA Editors

  The SEMA Award
SEMA Show exhibitors named the Chevrolet Camaro, Cadillac CTS-V, Ford Focus, Jeep Wrangler and Ford F-Series as last year’s SEMA Award winners for hottest vehicles in their respective categories. Accepting the awards for their companies were (from left) Alan Batey, president, GM North America; Judy Curran, director, planning and strategy—vehicle components and systems, Ford Motor Co.; and Pietro Gorlier, head of parts and service, MOPAR, FCA.
   

The annual SEMA Awards, given to the top-trending vehicle models in five categories, will be presented for the first time, Monday, October 29, the day before the 2018 SEMA Show officially opens, allowing media the opportunity to report on the news earlier than ever before. In past years, the awards had been presented on the first day of the SEMA Show, during the New Products Breakfast.

Previously referred to as the “Hottest Vehicles,” the honors will be given out to the SEMA Car of the Year, SEMA Truck of the Year, SEMA 4x4/SUV of the Year, SEMA Sport Compact of the Year and, for the first time ever, the SEMA Powersports Vehicle of the Year. Ballots for the SEMA Awards were sent in early September to 2018 SEMA Show exhibiting manufacturers who will vote to determine the winners.

“The SEMA Awards recognize the vehicles that SEMA Show exhibitors have identified as being at the forefront of emerging trends in the industry,” said Chris Kersting, SEMA president and CEO. “These vehicles are embraced by the industry due to their ability to help showcase and launch new aftermarket parts.”

The exhibitors who select the award winners are manufacturers of products designed to improve performance, safety and convenience, as well as those that enhance appearance and comfort. The SEMA Award heightens awareness for aftermarket products, and it is an example of the industry’s partnership between automakers and aftermarket manufacturers.

Visit www.sema.org/semaaward for more information.

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