SEMA eNews Vol. 21, No. 33, August 16, 2018

SEMA Show Education: Online Marketing for Your Business

By Zane Clark

  SEMA Education
Five marketing programs will be held at the 2018 SEMA Show.
   

Online marketing has changed the way in which small businesses build a brand and get their product to market. The techniques that used to work no longer do, so new techniques are always evolving. Yet, most businesses don’t have an integrated plan to grow and engage their audiences effectively.

To keep on track, here are five marketing programs taking place at the 2018 SEMA Show:

Artificial Intel: Leveraging Customer Data to Win

Artificial intelligence and mobility have already reshaped the many ways in which consumers search, discover and purchase goods and services. Business operations and marketing will be forever changed over the next decade by more of the same and new possibilities being brought to market today.

Data-Driven Decision Making: How to Use Analytics and Research to Grow Your Business

A team of experts in online marketing will help guide you through the intricate challenges on how to strategically advertise your products and services online, beginning with the critical role SEO and PPC plays in your business’ success.

Using Online Persuasion-Convert Visitors to Customers

Marketers have two choices when trying to convert visitors to clients—forcefulness or persuasion. Sadly, most marketers unsuccessfully try to muscle their visitors with greedy forcefulness tactics, when more subtle persuasion techniques consistently convert those visitors to paying customers.

Working With Social Media Influencers

Join automotive multi-platform media company GarageMonkey as they present intimate interviews with some of social media’s most popular and followed influencers—social media-focused content creators and personalities.

Get Found on Google Search and Maps

Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing and take advantage of a free website.

Sign Up. Show Up. Preview all sessions and register.

Contact SEMA’s Senior Director of Education Zane Clark for additional information.

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