SEMA eNews Vol. 21, No. 32, August 9, 2018

Performance Racing Industry Buyers Guide Goes Digital With PRI Direct

By SEMA Editors

  PRI Direct
PRI Direct’s new, mobile-friendly platform instantly connects more than 2,400 industry suppliers to more than 90,000 racing businesses and high-volume buyers, and features product photos, videos and intuitive search tools.
   

Motorsports professionals can now access the Performance Racing Industry (PRI) Buyers Guide online, thanks to PRI Direct. This new, mobile-friendly platform instantly connects more than 2,400 industry suppliers to more than 90,000 racing businesses and high-volume buyers, and features product photos, videos and intuitive search tools.

“For more than 30 years, motorsports professionals have relied on the PRI Buyers Guide to conduct business, and now PRI Direct gives users instant online access to all of the valuable information in the print publication,” said PRI Publisher/Vice President of Events and Business Development Peter MacGillivray. “It is a comprehensive search tool for domestic and international racing suppliers, wholesalers, warehouse distributors, service providers, race sanctioning organizations and manufacturers’ reps.”

In addition to keeping buyers updated on the latest in race product information and sourcing, PRI Direct gives racing businesses added exposure through various online features and add-ons, including:

  • Complimentary company listings for qualified motorsports suppliers.
  • Complimentary enhanced listings for PRI Show exhibitors and qualified PRI Magazine advertisers.
  • Opportunities to maximize exposure through enhanced listings with photo, video and visitor statistics, product category sponsorships and product highlights.

“PRI Direct provides companies another easy way to increase their business impact by participating in the PRI Buyers Guide,” said MacGillivray. “Because PRI Direct is part of the PRI ecosystem, businesses can increase their ROI by leveraging the power of PRI Magazine and the PRI Trade Show to increase their exposure.”

For more information, visit PRI Direct online.

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