SEMA eNews Vol. 21, No. 3, January 18, 2018

Download SEMA’s Jeep Wrangler Accessorizer Report Today

By Kyle Cheng

  Jeep
The “SEMA Jeep Wrangler Accessorizer Report” profiles owners of ’91–’17 Jeep Wranglers (TJ and JK) to help you understand the people who modify their Jeeps and make better decisions around your product, sales and marketing strategies.
   

Today, more than 60% of TJ and JK Wrangler owners modify their Jeeps with specialty-equipment parts. This translates to approximately 1.3 million customized vehicles in the United States. Additionally, 68% of Jeep accessorizers purchase their first accessory within three months of acquiring their vehicle.

Want to learn more about your business opportunity in the Wrangler market? Check out the “SEMA Jeep Wrangler Accessorizer Report” today. This report profiles owners of ’91–’17 Jeep Wranglers (TJ and JK) to help you understand the people who modify their Jeeps and make better decisions around your product, sales and marketing strategies.

This report also helps answer the following questions:

  • How many Jeep Wrangler owners go off-roading?
  • How often does an accessorizer work on his or her Jeep?
  • Where do Jeep owners and accessorizers buy their parts? In store? Online?
  • What are the demographics of these Jeep enthusiasts, owners and accessorizers?

To learn more and download the “SEMA Jeep Wrangler Accessorizer Report”, visit www.sema.org/research.

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