By SEMA Editors
On the opening day of the 2017 SEMA Show, New Product Awards were presented in 16 categories during the New Product Awards Breakfast. Representing the most innovative and cutting-edge specialty automotive products to hit the market in coming year, the winners and runners up were chosen from a field of more than 3,000 products entered into the SEMA Show New Products Showcase. Products are judged and selected based on a variety of factors that include quality, marketability, innovation, technology and consumer appeal.
2017 SEMA Show New Product Award Winners
![]() ALLDATA LLC, ALLDATA Collision Advantage |
Collision Repair & Refinish Product Winner: ALLDATA LLC, ALLDATA Collision Advantage |
![]() Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit |
Engineered New Product Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit |
![]() Westin Automotive, HDX LED Grille |
Exterior Accessory Product Winner: Westin Automotive, HDX LED Grille |
![]() Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System |
Interior Accessory Product Winner: Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System |
![]() Lund International, Lund Truck Center V-Grid |
Merchandising Display Winner: Lund International, Lund Truck Center V-Grid |
![]() Waylens Inc., Secure360 Automotive Security Camera |
Mobile Electronics Product Winner: Waylens Inc., Secure360 Automotive Security Camera |
![]() Austin International Mfg. Inc., 2 Ton big wheel jack |
Off-Road/4-Wheel-Drive Product Winner: Austin International Mfg. Inc., 2 Ton big wheel jack |
![]() Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit |
Packaging Design Winner: Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit |
![]() Racepak Vantage CL1 Cloud Based Data Kit |
Performance-Racing Product Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit |
![]() COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines |
Performance-Street Product Winner: COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines |
![]() Holley/MSD, MSD Black Solid State Relay |
Powersports Product Winner: Holley/MSD, MSD Black Solid State Relay |
![]() Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit |
Street Rod/Custom Car Product Winner: Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit |
![]() Cooper Tire & Rubber Co., Evolution HT |
Tire and Related Product Winner: Cooper Tire & Rubber Co., Evolution HT |
![]() EZ PULLEY, ez pulley |
Tools and Equipment Product Winner: EZ PULLEY, ez pulley |
![]() Elongator Tailgates, Elongater Integrated Tailgate and Ramp System |
Van/Pickup/Sport-Utility Product Winner: Elongator Tailgates, Elongater Integrated Tailgate and Ramp System |
![]() Chariot Concepts/TruStack Tire Dolly, ValveStem Signpost |
Wheel and Related Product Winner: Chariot Concepts/TruStack Tire Dolly, ValveStem Signpost |