SEMA eNews Vol. 20, No. 37, September 14, 2017

WD-40 and Vaccar to Turbocharge an Off-Road Classic

By SEMA Editors

  WD40
WD-40 Co. is teaming with builder Aaron Vaccar and The Vaccar Co. on a SEMA Show restoration build featuring the iconic ’66 Ford Bronco.
   

WD-40 Co. is teaming with noted builder Aaron Vaccar and The Vaccar Co. on a restoration build that blends old and new: the iconic ’66 Ford Bronco—the vehicle’s debut year—equipped with a turbocharged EcoBoost drivetrain.

Continuing WD-40 Co.’s eight-year partnership with SEMA, the WD-40/SEMA Cares Boosted Bronco will make its debut at the 2017 SEMA Show in Las Vegas, Tuesday, October 31, in the WD-40 Brand booth (#62129), and will be auctioned off in 2018 to benefit SEMA Cares. Through SEMA Cares, proceeds will benefit Childhelp, an organization that provides services to abused and neglected children, and the SEMA Memorial Scholarship Fund, which offers scholarships to students entering the automotive aftermarket. 

To date, WD-40 Co. has raised more than $800,000 for these charities through vehicle restorations and auctions.

The Vaccar Co. was selected as the vehicle builder after an extensive search by WD-40 Co. Vaccar’s affinity for the WD-40 brand, foresight for putting WD-40 brand products to use in the build and creativity in developing the vehicle concept stood out above the rest, according to Tim Lesmeister, vice president of marketing at WD-40 Co. For Vaccar, the build is a passion project.

“The WD-40/SEMA Cares Boosted Bronco allows us to pay tribute to traditional hot-rodding standards of execution and finish with a first-of-its-kind vehicle,” said Vaccar. “The EcoBoost drivetrain will give the cult classic a modern spin and turbocharged power and efficiency for the future. There could not be a more iconic brand than WD-40 brand to partner with on a vehicle sure to generate excitement from Bronco, off-road and automotive enthusiasts nationwide.”

The vehicle’s color is inspired by the famous blue-and-yellow can of WD-40 Multi-Use Product. In addition to this product, several WD-40 Specialist products will be instrumental to the build, including WD-40 Specialist Superior Performance True Multi-Purpose Grease, Spray & Stay Gel Lubricant, Rust Release Penetrant Spray and the new WD-40 Specialist Industrial-Strength Cleaner & Degreaser, which has a water-based, non-aerosol formula.

“We have a long history of supporting the automotive industry with products that help auto pros get the job done and through our partnership with SEMA,” said Lesmeister. “This project allows WD-40 Co. to continue that tradition of support for the automotive industry, aftermarket professionals and auto enthusiasts in their restoration and customization projects.”

Build partners that have donated product for use on the Bronco include AIRAID, AMSOIL, AutoMeter, B&M, BASF, Blood & Grease, Detroit Steel Wheel, Diode Dynamics, Flowmaster, General Tire, Grip Royal, Mishimoto, POR-15, The Club, VMS Racing and XS Power.

The vehicle will be featured in the WD-40 Brand booth #62129 outside the South Hall at the SEMA Show.

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