By Jason Catullo
According to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the New Products Showcase.
Buyers looking to attract more business at the SEMA Show use the New Products Showcase as a way to put their brand in front of buyers. The Showcase serves as an extension of an exhibitor’s booth, providing a visual representation of a company’s new products and best-sellers. Taking advantage of the Showcase and its high-traffic location allows exhibitors to reach out to new business while still connecting with buyers on the Show floor. This additional outreach is not only free, but has proven to be effective.
According to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the Showcase.
The New Products Showcase is located on the Skybridge that connects the Central and South Halls of the Las Vegas Convention Center. The high-traffic area serves as a destination for buyers, providing exhibitors with the valuable opportunity to attract new business without leaving their booths.
The first new-product entry is free, with additional entries costing $75 each until October 6. There’s no limit to the total number of products a company can display. The Showcase also includes a Featured Products section designed to get top-selling products exposure among buyers who may have missed last year’s Show.
The Showcase is a small investment for exhibitors, one that offers valuable payoff at the Show and throughout the upcoming year. Each product is photographed, featured in SEMA publications, provided for media year-round on www.semaphotos.com, and made available to exhibitors for use in company advertising or promotions.
The first product entered in the New Products Showcase is free. Each additional product entered in the Showcase is $75 each if submitted by the Friday, October 6, deadline, $150 each thereafter.
More information on the 2017 SEMA Show is available at www.SEMAShow.com.