By Jason Catullo
According to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the Showcase.
The SEMA Show New Products Showcase is one of the main destinations for buyers looking for the the newest of the new, the best of the best and the brands that attract customers. The Showcase is the largest collection of new and best-selling automotive specialty equipment and products in the country. Buyers access the Showcase to research the newest releases, product updates, legacy brands and best-sellers, all in one place, with many planning to connect with the exhibitors during the Show. In fact, according to SEMA Show Management’s post-Show survey, more than 48% of buyers reported that they visit an exhibitor’s booth after researching the company’s product in the Showcase.
Prep Your New Products and Best Sellers
With less then 100 days until the opening of the Show, exhibitors are encouraged to identify the new products or best-selling products to include in the Showcase. The Showcase not only is a haven of new product releases—the Featured Products category is available for companies that want to attract new buyers with their well-known products or best-sellers.
More Eyes on Your Brand
SEMA provides product information for every entry, in addition to the traditional descriptive signs, which are positioned adjacent to each product on display. To provide exhibitors with more exposure during and after the Show, all of the products in the Showcase are photographed and featured in SEMA News and on SEMA websites, including www.SEMAphotos.com and www.SEMA.org. The photos are also promoted to the media and used for the product’s information available to buyers at the Show.
The first product entered in the New Products Showcase is free. Each additional product entered in the Showcase is $75 each if submitted by the Friday, October 6, deadline, $150 each thereafter.
More information on the 2017 SEMA Show is available at www.SEMAShow.com.