SEMA eNews Vol. 20, No. 29, July 20, 2017

SEMA Pinewood Drag Races to Feature Inaugural Cup Challenge

By SEMA Editors

  pinewood
Dave Williams, SEMA Pinewood Drag Races subcommittee chairman, and his team of industry and SEMA staff volunteers recently paid a visit to the SEMA Garage, located in Diamond Bar, California, to tune up the track and race kid-built cars for the 10th anniversary of the SEMA Cares Pinewood Drag Races.
   

Dave Williams, SEMA Pinewood Drag Races subcommittee chairman, and his team of industry and SEMA staff volunteers recently paid a visit to the SEMA Garage, located in Diamond Bar, California, to tune up the track and race kid-built cars for the 10th anniversary of the SEMA Cares Pinewood Drag Races.

This year’s races are heating up to be one of the most intriguing yet, as some of the top companies in several categories are vying to win the inaugural Industry Cup Challenge, which pits companies against each other in their respective categories, with the winner of each category advancing to the final Cup Challenge race to determine the overall champion. SEMA-member companies are asked to participate in the $1,000-per-entry Cup Challenge, which features the fastest kid-built cars.

All participating manufacturers, warehouse distributors, media, manufacturer’s reps, retailers and service providers will square off in a final race, Friday July 28, at the SEMA Installation & Gala, to be held at the Sheraton Fairplex in Pomona, California, at 6:30 p.m.

“This will be pretty exciting, as we will make sure that each Cup Challenge car is fine-tuned to the same final-time range and raced head to head before the six-lane heats to make sure the racing is tight and exciting at the finish line,” Williams said.

For more information about the SEMA Pinewood Drag Races and to purchase a car, visit www.sema.org/sema-cares.

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