SEMA eNews Vol. 20, No. 29, July 20, 2017

2017 SEMA Market Report: Pickup Modifications Continue to Lead the Industry

By Gavin Knapp

  market report
The 2017 SEMA Market Report includes new data, which allows SEMA Market Research to dig deeper and provide more detailed information to help member businesses.
   

Estimates show that the specialty-equipment market’s largest vehicle segment is pickups, with parts and accessories for them topping $12 billion in 2016. Key product categories for pickups include exterior accessories, wheels and tires and suspension upgrades.

To learn more about the pickup category and the rest of the specialty-equipment market, download the 2017 SEMA Market Report today.

The new report provides details on the following:

  • What people are buying (43 product categories).
  • Where people are buying these products.
  • Which vehicle types are being accessorized.
  • Who’s buying products.

The 2017 SEMA Market Report starts a new era and trendline in SEMA’s reporting on the specialty-equipment market. This new data allows SEMA’s market research team to dig deeper and provide more detailed information to help member businesses.

The 2017 SEMA Market Report is free for SEMA members and can be found on SEMA’s website.

See all of SEMA’s market research information at www.sema.org/research.

 

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