SEMA eNews Vol. 20, No. 26, June 29, 2017

Movers & Shakers: Luken Names Joel Wertman as New President; Jiffy-tite Co. Inc. is Now Oetiker NY Inc.

Compiled by SEMA Editors

  wertman
Joel Wertman
   

Luken Names Joel Wertman as New President 

Luken Communications LLC has announced the appointment of its new president, Joel Wertman. As Luken’s new leader, Wertman will spearhead operations of all Luken networks, including Retro TV, Heartland, Rev’n, The Family Channel, The Action Channel and Frost Great Outdoors. Wertman has led a storied career in both television and music. His career started in 1977 when he wrote and produced a song that became a top five record in Canada and Europe. Following this major break, Wertman moved to Los Angeles, where he joined Mushroom Records as a staff producer and writer. There, he recorded and remixed for artists, including Heart, Doucette and Ian Matthews. Wertman got his first taste for television as a writer with “Hart to Hart” and “Taxi,” and a songwriter/producer for “Happy Days” and “Joanie Loves Chachi.” Later in his career, Wertman held executive roles with multiple record labels, including president of Eureka/EMI, Eureka/BMG, Eureka Records and Sire/Discovery Records. During his tenure, Wertman was instrumental in the careers of many artists, including The Goo Goo Dolls, Heart, KISS, No Doubt, Bush, Young MC and Tiffany, among others. Additionally, Wertman develops and produces television programming for children.

Jiffy-tite Co. Inc. is Now Oetiker NY Inc.

The Oetiker Group, which acquired Jiffy-tite, changed from Jiffy-tite Co. Inc. to Oetiker NY Inc., effective July 1, 2017. Product and packaging, signage, literature and business documents are also in the process of being updated and will feature the Oetiker brand. A wider range of connecting solutions will extend beyond quick connectors into clamps, rings and straps for applications, such as cooling and heating, air intake, exhaust and occupant safety. In addition, the company maintains a presence in all major markets, with more than 20 sales and production locations in Europe, Asia and the Americas.

hunter
Hunter Engineering has launched a completely redesigned website that places even better emphasis on Hunter’s local teams and products.
 
   

Hunter Engineering Launches Completely Redesigned Website

Hunter Engineering has launched a completely redesigned website that places even better emphasis on Hunter’s local teams and products. One click brings users to wheel alignment, wheel balancers, tire changers, brake lathes, inspection lane equipment or any of Hunter’s products. The new site uses a fully responsive widescreen design and features real shop photography of Hunter equipment used in actual facilities. The new site also emphasizes Hunter’s video content, including promotional and operational videos. A large focus of the new Hunter.com is making it easy for users to connect with their local Hunter team, including their local service, sales and training representatives. Each product page on the new Hunter.com also features three times more product information than the previous Hunter.com.

Power Stop LLC Launches Media Campaign With Nitro Circus on NBC

Power Stop LLC has today announced it has partnered with Nitro Circus on an advertising campaign across the action sports brand’s programming on NBC and NBC Sports Network. The partnership, which commenced at the ground-breaking Nitro World Games competition in Salt Lake City, June 24, will see Power Stop commercials broadcast to millions of viewers across 2017 as Nitro Circus continues to produce content through its partnership with NBC Sports. In conjunction with the NBC content, Nitro Circus will perform its Nitro Circus Live North American Tour from June to September inclusive. The tour will showcase more than 40 athletes with choreographed stunts creating a spectacular live event. Throughout each tour stop, Power Stop will run its commercials in front of the live audience.

  DEI
Design Engineering hosted a day-long cruise-in last month that raised more than $500 for the Love-A-Stray Animal Shelter.
   

DEI Hosts Local Cruise-in; Raises Funds for Local Animal Shelter

Design Engineering Inc. (DEI) teamed up with the City of Avon Lake, Ohio, to host a day-long cruise-in, Saturday, June 10. Mayor Gregory Zilka and the team at DEI reported that more than 500 attended the event held at Weiss Baseball Fields, located across the street from DEI headquarters. The day began with a convoy of classic cars rolling in from throughout the Midwest. The Cruise-in raised more than $500 for the Love-A-Stray Animal Shelter through a 50/50 raffle and a product giveaway raffle.

Family Events and Power Automedia Join Forces In 2017 National Media Partnership

Power Automedia has announced a new relationship with Family Events, which produces enthusiast events with a focus on off-road, sand sports and street machine/musclecar events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover the following events:

  • July 7–9: A&A Auto Stores 4-Wheel Jamboree Nationals
  • July 14–16: O’Reilly Auto Parts Street Machine Summer Nationals by Chevrolet Performance
  • September 15–17: O’Reilly Auto Parts 4-Wheel Jamboree Nationals
  • September 15–17: Sand Sports Super Show by Nitto Tire
  • September 23: O’Reilly Auto Parts Fall Street Machine Nationals by American National
  • September 30–October 1: Lucas Oil Off-Road Expo by General Tire

Editorial and social-media coverage will be immersive from vehicle features and crowd interviews to autocross competition videos and social-media shorts. The content will be dispersed throughout Power Automedia’s magazines and social-media outlets, as well as those of Family Events.

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