SEMA eNews Vol. 20, No. 14, April 6, 2017

Digital Matters—A New ARMO Business Resource

By SEMA Editors

  digital
Digital Matters will house a series of articles covering various aspects of data, digital marketing and ecommerce.
   

The Automotive Restoration Market Organization (ARMO) has introduced a new member business resource entitled Digital Matters, which will house a series of articles covering various aspects of data, digital marketing and e-commerce. Nowadays, it’s crucial for businesses to adapt and move their operations into the digital world. Digital Matters will help define, clarify and introduce ways in which businesses can improve their online presence in regard to standardized product data, social media, interactive websites, and more.

The first article has been published and defines ACES—the North American industry standard for the management and exchange of automotive fitment data.

 

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