SEMA eNews Vol. 20, No. 13, March 30, 2017

Exhibitors: Use Your Seniority!

By Chad Simon

More than 2,000 businesses in the specialty-equipment market have already submitted booth applications, and are preparing to connect with an annual audience that includes more than 70,000 qualified buyers and 3,500 qualified media attendees.

The deadline to submit SEMA Show Booth Applications to participate in the Priority Selection Process—where companies choose a Show-floor location based on exhibitor seniority—is March 31.

Companies that submit 2017 SEMA Show Booth Applications after the March 31 deadline will select floor space when the Priority Selection Process concludes, May 19, on a space-availability basis. More than 2,000 businesses in the specialty-equipment market have already submitted booth applications, and are preparing to connect with an annual audience that includes more than 70,000 qualified buyers and 3,500 qualified media attendees.

The selection process, beginning May 1, provides exhibitors with the opportunity to secure the best location for their Show display.

On April 25, each company will be contacted via email with a booth selection date and time range. The email will be sent to the person listed as the exhibitor’s primary SEMA Show contact.

How To Be Prepared. About an hour prior to their selection time, exhibitors are encouraged to prepare by viewing the 2017 Show’s online floorpan. Updated every 30 minutes, exhibitors can see as the Show begins to take shape and monitor their desired section to gain a general idea of where they want to display.

When Check Email. On April 25, each primary contact should take time to check their email, including their “junk” folders. Companies that have not received a correspondence by April 27, or that want to change the primary Show contact listed on the application should email sales@sema.org or call 909-396-0289.

Make the Pick. During the exhibitor’s time to pick, a SEMA Show account representative will call the primary SEMA Show contact and help locate and assign the exhibit space that best suits the company’s needs.

The 2017 SEMA Show is scheduled for Tuesday–Friday, October 31–November 3, in Las Vegas. There’s still time to participate in the Priority Space Selection Process. Secure booth space for 2017 now by visiting www.SEMAShow.com/buyabooth.

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