By SEMA Editors
The Australia Business Development Conference includes a turn-key booth; meetings with pre-vetted buyers; visiting retailers, distributors and installers of performance, styling and off-road products; attending a briefing with the U.S. Department of Commerce; and a session with New Zealander and Australian print and TV enthusiast media.
Join SEMA for the Australia Business Development Conference, May 23–27, 2017, in Melbourne. The “GearHeads Down Under” program includes a turn-key booth at the 2017 SEMA Australia program attended by pre-vetted buyers; visiting retailers, distributors and installers of performance, styling and off-road products; attending a briefing with the U.S. Department of Commerce; and a session with New Zealander and Australian print and TV enthusiast media. Federal and state grants are available to defray the costs, which include a turnkey booth, four nights’ hotel and meals, for qualified attendees.
Six reasons to consider participating:
- A well-established, passionate car culture. Australians and New Zealanders are diehard enthusiasts. It is not farfetched to estimate that consumers in these two markets spend more per capita than Americans do.
- On a per-capita basis, Australia is one of the world’s 20 richest countries. Unemployment remains low, and Australia hasn’t had a recession in more than 24 years.
- The Australian and New Zealand specialty market covers all of the niches found in the United States. This includes off-roading, street performance, racing, styling, classic/vintage and car care.
- Positive perception of U.S. products. The United States enjoys a strong reputation as a manufacturer of high-quality, well-engineered automotive aftermarket and specialty products. Thanks to a free-trade agreement between the United States and Australia, U.S. products enter the market duty free. Australia is also an important market for U.S.-built vehicles. Australia imported 42,000 vehicles from the United States in the first eight months of last year, making it the sixth highest destination for U.S.-built vehicles.
- Half of the vehicles sold annually in Australia are SUVs and pickups (or "utes" as they call them).
- New Ford Mustang sales are hot. Rumor has it there more hot rodders in Australia than anywhere else in the world.