SEMA eNews Vol. 20, No. 9, March 2, 2017

VIO Program Drives Strategic Decisions for Success

By SEMA Editors

  market research
The SEMA U.S. Light Vehicle Fleet Snapshot report provides an overview of the passenger vehicle landscape tailored to the automotive specialty-equipment industry, along with specific examples of how VIO data can be used to help member businesses.
   

Understanding the size of your market and the potential opportunity it represents are vital parts of any successful strategic planning. In the automotive specialty-equipment industry, getting credible market data is often difficult, expensive or both—until now. SEMA has partnered with Experian to create the Vehicles In Operation (VIO) Program, which provides SEMA members the opportunity to take a deeper dive into United States vehicle registration data on the makes and models most relevant to their businesses.

The VIO Program can help with strategic questions, including:

Debating whether to manufacture an ECU for the C7 Corvette?

The VIO Program can provide information on how many C7 Corvettes are in operation to properly assess opportunity.

Does your distribution network put your products where they need to be?

The VIO Program can help identify the highest concentration of vehicles relevant to a company’s products.

Looking to open a new retail location?

The VIO Program can help highlight where the highest population of vehicles are that fit the parts that make up a retailer’s lines so they can open stores where there is the most demand.

And best of all, The VIO Program is free for SEMA members.

Want to know more? Visit www.sema.org/VIO and submit a request for vehicle counts on a specific make, model and year. SEMA’s research team will work directly with members to understand their goals and make sure they get the information they need to make decisions that will help their businesses succeed in 2017.

SEMA members can also check out the “U.S. Light Vehicle Fleet Snapshot” report, which provides an overview of the passenger vehicle landscape tailored to the automotive specialty-equipment industry, along with specific examples of how VIO data can be used to help member businesses. Visit www.sema.org/vehicle-snapshot for more details and to download the report.

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