SEMA eNews Vol. 20, No. 8, February 23, 2017

Building a Ford for 2017 SEMA Show? Vehicle Proposals Due March 1

By SEMA Editors

  mustang
Project vehicle proposals for Ford's project vehicle program, which includes the Mustang, must be received by February 17, 2017.
   

The Ford booth at the 2017 SEMA Show will highlight the following vehicles for its 2017 project-vehicle program, in addition to its existing lineup:

  • Ford's all-new ’18 Expedition - According to Ford, the all-new Expedition is the smartest, most capable and most adaptable Expedition ever, with technology to keep every passenger connected, more power for drivers and more expected towing capability than any other full-size SUV.
  • ’18 All-New Ford EcoSport – Fun, capable and connected, EcoSport gives drivers the freedom and versatility to go small and live big. Technology—including SYNC 3 with a high-resolution 8-in. floating touch screen, Apple CarPlay and Android Auto—easily integrates your smartphone and keeps you connected to friends and family while on the move.
  • ’18 Freshened Ford Mustang (2.3L EcoBoost/5.0L GT) – The new Mustang features a more athletic look, with new front- and rear-end design that delivers a leaner and meaner look and refined aerodynamics. New Mustang technologies include a 12-in. all-digital customizable instrument cluster, MyMode with memory function that remembers your driving preferences for the next time you drive, and new driver-assist features such as Pre-Collision Assist with Pedestrian Detection for increased confidence behind the wheel. Powerful engine upgrades, plus an all-new available 10-speed automatic transmission give the Mustang even more performance, while available MagneRide suspension offers optimum handling; optional active valve exhaust affords complete auditory control.
  • ’18 Freshened F-150 – The new F-150 features bolder, Built-Ford-Tough style and segment-first high-strength, military-grade, aluminum-alloy body. Available class-exclusive pre-collision assist with pedestrian detection can automatically apply F-150 brakes to help prevent a collision with another vehicle or pedestrian, plus available WiFi hotspot can help you stay connected. The F-150 features the best towing ability ever, thanks to more powerful, efficient engine offerings that include standard auto start-stop across the range, all-new 3.0L Power Stroke turbodiesel and expanded availability of a segment-first 10-speed automatic transmission.
  • ’18 Ford Raptor – The F-150 Raptor combines more power and torque with a 500-lb. weight reduction and advanced powertrain control technology to deliver the ultimate high-performance off-road pickup.  A second-generation 3.5L high-output EcoBoost engine produces 450 hp and 510 lb.-ft. of torque, plus a 23% improvement in EPA-estimated combined fuel economy. An advanced 10-speed transmission enables Raptor customers to enjoy exhilarating performance and efficiency both on- and off-road.
  • ’17 Ford Transit – The Ford Transit offers the flexibility to fit any business by offering a cargo van or passenger wagon plus your choice of three roof heights, three lengths and two wheelbases. Also available is the choice of three engines along with a seemingly endless list of upfitting options.
  • ’17 Ford Transit Connect – With new features and plenty of carryover content, Ford Transit Connect continues to cater to the needs of tradesmen, small businesses and commercial fleets—customers looking for a versatile, capable, maneuverable and efficient business vehicle in a compact package.
  • ’17 Ford Focus RS – The Ford Focus RS introduces advanced performance technologies for an ultimate driving experience; pioneers innovative, race-inspired Ford Performance All-Wheel Drive, and industry-first drift mode. An aggressive, functional design inside and out makes Focus RS the most powerful production Focus ever, with highly capable performance on both road and track, and powered by Ford’s 2.3L EcoBoost engine.
  • ’17 Ford Super Duty – America’s work truck reinvented: The Ford Super Duty is the toughest, smartest, most capable Super Duty ever.
  • ’17 Ford Fiesta ST – Fiesta ST is still more proof that small cars from Ford Motor Company are anything but boring. In addition to a precision sport-tuned suspension and an improved braking system, Fiesta ST packs more punch under its hood than any other car in the segment.
  • ’17 Ford Focus ST – Since its debut, Focus ST has been bringing fun-to-drive DNA to the hot hatch segment with a unique Ford blend of driving dynamics, performance and style. Now, with improved dynamics, an updated suspension, new styling and a more sophisticated cabin, expect the ’17 Focus ST to remain the hottest hatch worldwide.

Information for the above models, including high-resolution images for proposal renderings, can be found at the Ford Media Center or Ford homepage

While the above vehicles have the greatest probability of being awarded, the entire retail Ford product lineup, with the exception of Ford GT, GT350/R, Lincoln and Hybrid products, is eligible for the Project Vehicle Program.

2017 Ford Project Vehicle Program

Proposal Submission Deadline: March 1, 2017
Award Recipient Notification Date: by May 1, 2017

All project vehicle requests must be submitted in two parts and meet the following Ford Aftermarket Project Vehicle Program criteria:

Part 1

Email a one-page project summary—must be received by February 17, 2017. Include bullet points for:

  • Vehicle/theme
  • Vehicle modifications
  • New-product development
  • Promotional plan
  • Vehicle display location at the 2017 SEMA Show

Part 2

Mail a detailed project proposal—must be received by March 1, 2017. Include details supporting the one-page project summary on company letterhead, a color rendering and past project vehicle examples.

Information on Ford vehicles is available at: www.ford.com.

Ford Aftermarket Project Vehicle Program Criteria

Aftermarket companies requesting project vehicles should be:

  • A manufacturer or designer/restyler dedicated to supporting new-product development.
  • Financially capable and willing to spend promotional dollars.
  • Actively promoting the vehicle with their product(s) through an established marketing plan.
  • A current SEMA member.

Aftermarket companies receiving project vehicles must:

  • Feature the vehicle in a booth at the 2017 SEMA Show in Las Vegas.
  • Register and keep the vehicle in your company name during the entire contract period.
  • Purchase and maintain $3 million in general liability, $3 million in automotive liability, $1 million in employer liability and demonstrate worker's compensation coverage. An umbrella policy may be used to achieve coverage limits.
  • Commit to feature the vehicle with the Ford logo intact and visible.
  • Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
  • Make vehicles available to Ford or its dealers for display, at the owner's discretion.
  • Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:

1. Product development
2. Modifications to the vehicle
3. Events (including dates, location and type of event)
4. Media exposure (originals or color copies)
5. Company advertising featuring the vehicle
6. Social media exposure
7. A copy of your current vehicle registration

Submit Ford Project Vehicle proposals to:

Ford Motor Co.
21175 Oakwood Blvd., PDCDC MD579
Dearborn, MI 48124
Attn: Mike Nicopolis & Bob Galan
semainfo@ford.com

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