SEMA eNews Vol. 19, No. 52, December 29, 2016

SEMA Council & Network News: ETTN Motorsports Tech Roundtable Discussion Topics Announced

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This year’s Motorsports Tech Roundtable, to be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California, will offer a chance for participants to meet with experts to discuss a variety of topics.
   

ETTN Motorsports Tech Roundtable Discussion Topics Announced

By Tim Sayers

The second annual Motorsports Tech Roundtable will be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California. The event will be hosted by the SEMA Emerging Trends and Technology Network (ETTN).

This year’s Roundtables will offer a chance for participants to meet with experts to discuss a variety of topics. A roundtable format offers open conversations that can impact current and future product development and testing. Attendees will talk with top industry talent and innovative minds on emerging technical trends in the motorsports industry. Topics will include:

Topic: The Fundamental Principles of Intake Manifold Design
Expert: Dr. Rick Roberts, Edelbrock

Discussion: It is known that intake manifold design can have a significant effect on performance of an internal combustion engine. In this presentation, some of the significant experimental findings in the 100-year development of IC engines and theories developed from them are reviewed and discussed. These results collectively have led to the computer simulation methods used today, which will be reviewed along with presentation of results from an example simulation.

Topic: Emissions Compliance for Street Performance Products
Expert: Peter Treydte, Compliance Center Manager, SEMA
Discussion: Emissions regulations from EPA and CARB and how to make products comply with the law. Special focus on CARB Executive Orders and how the SEMA Compliance Center can help with the process.

Topic: Advancements in Product Design, From Idea to Prototype
Expert: Gabe Hall, Magnaflow; Mike Spagnola, Vice President, OEM and Product Development, SEMA
Discussion: Leveraging new technologies at the SEMA Garage to bring motorsports products to market faster and with confidence.

Topic: Current Technology Transfer Trends from Track to Street

Expert: John Waraniak, SEMA Vice President of Vehicle Technology
Discussion: Technology transfer from the track to the street is one of the primary reasons why SEMA, as well as auto manufacturers, compete in motorsports. Racing is the Gemba and frontline for advanced vehicle technologies. Whether it’s gasoline, electric, hybrid or hydrogen, it’s a good time to be in the performance business. Horsepower is being matched with computing power, and new market segments are being created in safety, emissions, vehicle electronics, electrification, connected and automated driving performance. Technology and innovation leadership along with talent development are the three primary investments specialty-equipment companies need for creating a competitive advantage and staying relevant with advanced vehicle technology, consumer trends and social demands.

Topic: Obtaining Patents to Protect Motorsports Technology

Expert: Robb Roby, Partner at Knobbe Martens
Discussion: An important component of running a manufacturing business is protecting your investment in thousands of hours of designing and manufacturing your motorsports “widget.” This table discussion will explore the reasons to pursue patents for your motorsports products along with best practices in defending your intellectual property.

The Motorsport Tech Roundtable will be held Monday, January 23, 2017, from 2:00 p.m.–4:30 p.m.

Register today!

For more information, contact Bryan Harrison, director of networks, at bryanh@sema.org or 909-978-6691.

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