SEMA eNews Vol. 19, No. 51, December 22, 2016

SEMA Launches New Report on How Consumers Shop

By Gavin Knapp

  market report
SEMA’s new “Specialty-Equipment Consumer Purchase Journey” report examines how the industry’s most engaged consumers go from finding inspiration to actually purchasing a product.
   

For many businesses, the end of the year means evaluating past performance and refining strategies to boost future sales. Do you know how to reach high-value customers? SEMA’s new “Specialty-Equipment Consumer Purchase Journey” report examines how the industry’s most engaged consumers go from finding inspiration to actually purchasing a product. Read about some of the key paths enthusiasts take to help better understand opportunities to engage them.

The report contains information regarding the size of the specialty-equipment market and the types of consumers who purchase products, but most importantly, it provides insight into how enthusiasts go about shopping for and purchasing parts. Understanding these touchpoints can help professionals decide where and how to connect with enthusiasts during their shopping process. 

Find the report online.

More great research is coming in the new year, including a report on the U.S. racing market and a special look at online vs. brick-and-mortar shopping. Stay tuned!

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