SEMA eNews Vol. 19, No. 49, December 8, 2016

Last Call to Register for Next Week’s 2016 Australian-Spec Ford Ranger Measuring Session

By Linda Spencer

  ford ranger
A ’16 Australian-spec Ford Ranger will be featured in a December 12–14 measuring session at the SEMA Garage in Diamond Bar, California.
   

A ’16 Australian-spec Ford Ranger will be featured in a December 12–14 measuring session at the SEMA Garage in Diamond Bar, California. SEMA members are invited to sign up to measure the 3.2L diesel-powered RHD 4x4 double-cab pickup, which is available globally but not sold in the United States.   

Members unable to attend the December measuring session are welcome to come to the SEMA Garage for a separate measuring session at a later date. The truck can also travel to members’ facilities, if needed.

Ford Ranger details:

  • Coming to the United States? The Ford Ranger is expected to be produced in the United States for the first time in 2018, although Ford has not provided definitive confirmation. The UAW plant manager in Wayne, Michigan, was recently quoted in the press as stating that a decision had been made to build the Ford Ranger and a new Bronco at the plant, located within 30 minutes of Detroit.
  • Plant Locations: The Ford Ranger is built in Thailand, South Africa and Argentina.
  • Global Sales: Ford Ranger global sales totaled 208,251 in 2015, according to IHS. Sales since the midsize pickup was introduced in 2011 totals 662,831. South Africa was the No. 1 market in 2015 with Australia, Thailand, Argentina and Brazil joining in the top five countries in terms of sales (see charts below).
  • Engines: 2.5L (gasoline) and diesel versions: 2.2L and 3.2L.
  • Drivetrain: 2x4 and 4x4.
  • Competitors: Other midsize pickups, such as the Chevy Colorado, Toyota HiLux, Mitsubishi L200 and the Nissan Navara.

Ford Ranger Sales

Top 10 Countries (Sales: 2011–2015 and 2015)

Country   2015 Units Sold   2011–2015 Units Sold
South Africa   33,916   98,348
Australia   29,185   99,747
Thailand   23,662   78,494
Argentina   19,379   67,317
Brazil   16,849   71,416
Mexico   10,382   23,158
Malaysia   9,231   25,508
Vietnam   8,685   16,017
Philippines   8,427   22,406
United Kingdom   8,033   20,623
New Zealand   6,832   21,612


Source: SEMA calculations from IHS statistics.

European Ford Ranger Sales

Region   2015 (units sold)   2011–2015 (units sold)
Central Europe   3,099   7,959
East Europe   1,295   5,806
West Europe   24,816   68,825
Europe Grand   29,210   82,590


Source: SEMA calculations from IHS statistics.

Register now to measure the latest truck temporarily imported by SEMA in order to create new export-ready products. A ’16 Toyota HiLux and a ’14 Mitsubishi L200 are also available at the SEMA Garage.

For questions about measuring the Ford Ranger or the other international vehicles, contact Jim Moore at jimm@sema.org. For information on SEMA’s international programs, contact Linda Spencer at lindas@sema.org.

Rate this article: 
No votes yet