SEMA eNews Vol. 19, No. 46, November 17, 2016

Nitto Tire Goes Viral With New Lamborghini Drift Video

By SEMA Editors

Nitto Tire U.S.A. Inc. has announced that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release, November 1, 2016, at 9:00 a.m. (PDT). The video quickly went viral, garnering more than 2 million views on Facebook alone in the first 36 hours it was live. Since then, it has gone on to surpass 3.2 million Facebook views (plus an additional 300,000 on YouTube), and has reached more than 11 million people. The video’s Facebook post has also received nearly 6,000 comments, more than 41,000 reactions and has been shared more than 63,000 times. Even the short 10-second teaser video that was released one week prior to the main video saw 336,000 views.

“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s brand publishing manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”

For more information on Nitto Tire, visit www.nittotire.com.

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