SEMA eNews Vol. 19, No. 44, November 3, 2016

Arctic Cat Demo Rides Rock SEMA Show

By SEMA News Staff

SEMA Show visitors are invited to check out the Arctic Cat UTV Experience, which includes the ability to ride along in a brand-new ’17 high-performance Arctic Cat Wildcat piloted by a professional driver on a specially built off-road course located just outside the LVCC’s South Hall.

Along with demo rides, Arctic Cat has a full off-road event and accessories display where attendees can experience the company’s Virtual Reality and other event activation touch points which continue to drive customer conversion to Arctic Cat high-performance products.

The SEMA News team talked with Arctic Cat Chief Marketing Officer Greg Williamson about the company’s SEMA Show exhibit.

Arctic Cat continues to take event marketing to places unseen by its competitors, including the SEMA Show. “The Arctic Cat UTV Experience will be the most significant powersports attraction to appear at SEMA,” said Peter MacGillivray, SEMA vice president of communications and events.

“We continue to provide the Ultimate Off-Road Riding Experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat chief marketing officer. The SEMA Show is the premier automotive specialty products trade event in the world. We couldn’t think of a better place to showcase the high-performance attributes of a new Wildcat UTV to 100,000-plus high-performance enthusiasts!”

Visit the Arctic Cat exhibit in Booth #36033.

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