SEMA eNews Vol. 19, No. 32, August 11, 2016

Drive Booth Traffic by Promoting Your Special Appearance

By Jason Catullo

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Celebrity appearances offer exhibitors the opportunity to target specific customers with pre-Show promotion, while simultaneously providing buyers with an identifiable, visual connection of the company's target market.
   

Hosting a special attraction, such as a racecar driver, industry icon, TV personality or famous vehicle, is one the methods manufacturers use to drive traffic to their booths at the SEMA Show. Special appearances offer exhibitors the opportunity to target specific customers with pre-Show promotion, while simultaneously providing buyers with an identifiable, visual connection of the company’s target market.

SEMA Show exhibitors planning to have a special appearance in their booth need to submit the Celebrity Appearance Notification form by September 2 in order to be promoted in the SEMA Show’s printed material, including SEMA News, the SEMA Show Directory and the SEMA Show Daily.

For questions or more information, contact Gina Ledesma at ginal@sema.org or 909-978-6668.

Exhibitors can learn how to get the most out of their 2016 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

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