SEMA eNews Vol. 19, No. 30, July 28, 2016

SEMA Biz Tips Video—Why Customer Empathy Is a Must to Increase Sales

By SEMA Editors

The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees sell more, be more productive, and prepare for emerging trends and opportunities.

SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. In this week’s video, Kordell Norton of Synergy Solutions explains why teaching a sales force the skills needed to empathize with customers will build a connection that is the cornerstone needed to create a solid base of returning, satisfied consumers.

The 2016 SEMA Show will be held November 1–4, 2016, in Las Vegas. Exhibitors: buy a booth now!

To learn more about SEMA’s education resources, visit www.sema.org/education. Additional Biz Tips videos are available to view at www.sema.org/biz-tips.

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