SEMA eNews Vol. 19, No. 27, July 7, 2016

Why You Have to Be at the SEMA Show This Year

By Michael Hart

  ss education
This year, SEMA Education will offer close to 100 sessions, covering everything you need to know to grow your business in the coming year.
   

The SEMA Show—held November 1–4 in Las Vegas—is absolutely the best place you can go to get the education and information you need to move your career to the next level and grow your company’s business.

More than 8,500 showgoers who participated in last year’s SEMA Show education program gave the sessions an average of a 4.5 satisfaction rating (out of a possible 5).

This year there will be close to 100 sessions covering everything you need to know to grow your business in the coming year. Topics will range from best small-business practices and industry trends to new technologies and the latest automotive-focused research. For complete information on all the 2016 SEMA Show education tracks, visit SEMA Show Education.

New conference tracks will cover topics that are vital to your business today:

  • The new Human Resources track will show you how to build sustainable employee recruitment and retention plans at your company. There will also be advice on how to deal with sensitive workplace issues.
  • A track devoted to Retailers will be full of sessions that offer brick-and-mortar stores practical advice and best practices on how to stay competitive and thrive in an increasingly digital world.
  • The new Builders track will “build” off the success of the very popular annual Hot Rod Builders session, with advice on how to take advantage of this fast-growing industry segment focused on trucks, off-road vehicles, sport compacts and restoration.
  • And the new Quick Talks series, SEMA’s own version of the popular Ted Talks, will include short but in-depth takes on topics, such as vehicle technology, customer service and digital marketing.

And, as if that weren’t enough, the conference and education program is expanding to include even more sessions on Friday, November 5! Five additional value-rich sessions will be held that day, including a popular Keynote & Coffee presentation on how to make consumer buying practices work for you.

“Our goal is to offer learning opportunities that have real-world applications and fuel innovation,” said SEMA Senior Director of Education Zane Clark. “The SEMA Show offers attendees meaningful learning opportunities that will absolutely benefit your business!”

For complete information on all the 2016 SEMA Show education tracks, visit SEMA Show Education.

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